+++
title = "3 Short-Form Video Trends you should know in 2021"
date = "2021-05-03T13:39:46+02:00"
tags = ["video-marketing"]
categories = ["video"]
banner = "https://i.imgur.com/WHC2gdY.png"
+++

## 3 Short-Form Video Trends you should know in 2021
#### What kinds of video should you create for promoting your brands?

1. More User-Generated Content
Without using up too many resources, brands can publish videos that evoke emotion. Another benefit? It’s budget-friendly.

2. More Behind-the-Brand Videos
Consumers seek out authenticity and transparency in brands. With short-form video, you only have a few seconds to connect with your audience.
In one Sprout Social study, 70% of consumers said they felt more connected to brands whose CEO is active on social media platforms.
So, brands should engage with their audiences on a more personal level.

3. More Explainer or Educational Videos
A 2020 Wyzowl report found that viewers want to see more of this video style from brands.
Educational videos are great added-value content because they help audiences in their day-to-day lives. 
Similarly, explainer videos target users who are at the decision-making stage of the buyer’s journey and, if done right, they can turn decision-makers into customers.

![3 Short-Form Video Trends](https://i.imgur.com/WHC2gdY.png)
