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title = "SEO for small businesses: how to make your budget go further"
date = "2021-07-23T07:41:22+08:00"
type = "blog"
banner = "img/banners/banner-3.jpg"
+++

 ## SEO for small businesses: how to make your budget go further

 ![img](https://www.eastmidlandsbusinesslink.co.uk/mag/wp-content/uploads/2020/06/wise-shutterstock_450875002.jpg)] 

Small businesses will face many challenges over the coming months, as the entire world’s economy recovers from the recent pandemic and the many issues that it caused.

One lesson that we’ve all learned from this global crisis is that digital marketing and SEO are crucial to any company’s survival.

It’s tough to estimate the average cost of SEO, as it depends on a variety of factors. How many tasks you can bring in-house and the providers that you use for outsourced SEO practices can have an effect on the cost of your strategy.

For small businesses, keeping these costs down is paramount, particularly in these trying times. However, getting a service cheaply doesn’t always mean that you’ll get quality support that will benefit your business, so you need to be savvy when you’re cutting your firm’s SEO costs.

To help, here’s a practical guide to making your small business’s SEO budget stretch further and still achieve your firm’s goals.

Make A Plan Before You Start

There are many aspects of SEO. From blog content writing through to link building, optimising your landing page content to adjusting technical aspects of your website; the practice of optimising your site for search has many facets. As such, it can be tough for business leaders to know where to start. That’s why you need to set SEO targets and then work out what you need to do to achieve them. It would help if you then worked out what techniques will help you to achieve your goals and then how many of them you can undertake in-house. Then you can review service providers to find outsourced SEO agencies that can help lighten the load.

Choose Flexible Service Providers

When buying SEO services for your business, such as content writing, link building and website audits, you need to make sure that you get exactly what you need. That means finding flexible service providers that offer unique, customisable packages that you can tailor to suit your business’s needs. If for instance you build a package with UK Linkology, then you’ll be able to create custom backlinks that will match the exact budget you’re working to. By using custom services like this, you can control exactly what you purchase.

Review Subscriptions Regularly

A lot of online SEO solutions, such as keyword trackers, auditing solutions and content optimisation tools, charge users a subscription fee each month. Usually, you can cancel at any time and aren’t tied to a contract. However, you need to cancel your subscription, and if you don’t then you will be charged whether you use the tool or not. It’s easy to take on free trials or pay for an initial month’s subscription, then forget about it and never use the tool again. As the money’s still coming out of your account, you’re still paying for the product whether you use the tool, and the provider won’t remind you about your subscription. So, you should review all of the subscriptions and make sure that you make the most of them, and if not, then you should cancel them to ensure that you don’t waste your precious SEO budget.

Check Out Free Resources

Many SEO service providers and industry experts provide free resources, such as webinars, blog posts, whitepapers, podcasts, vlogs and more. These free SEO resources help them to strengthen their own SEO, showcase their expertise and even funnel potential customers through their sales process. If you’re looking to improve your small business’s search engine rankings without spending a lot of money, then check out the free resources available to you and use all of the ones that will benefit your business. Make sure that you’re careful and don’t accidentally sign up for any paid services without checking that you need and want them.

Split The Tasks Between Team Members

With any in-house SEO tasks, you need to make sure that you spread them between your team members. If one skilled member of your team is handling a lot of your business’s SEO, then they won’t be able to use their expertise properly. Spreading the load will allow your staff to do the work that you hired them for, as well as supporting your SEO strategy. That will mean that everyone can use their skills to their best advantage and won’t have to spend too much time on these small tasks. If you’re taking on a lot of your SEO in-house, then you might want to consider hiring an expert to cover these tasks or think about outsourcing more of your strategy.

Leverage Free Advertising Platforms

There are many free platforms, such as social media, that can help you to promote your website cheaply. Most social media platforms offer free business accounts, with the option to pay for additional advertising. So, if you want to save money on your digital advertising and drive traffic to your website, you should leverage social media accounts and make the most of them by publishing on them regularly. This might sound time-consuming, but by using your website’s blog and sharing popular memes and quick commentary, you can bolster your business’s online presence without spending a lot of money. You’ll also be able to engage with a wider audience and potentially generate leads for your company.

Explore New Opportunities And Tools

SEO is fast-paced and there’s always something shiny and new out there to help businesses to improve their rankings. If you want to keep making the most out of your budget, then you need to make sure that you check out every offering, both free and paid for, and that you choose the right tools, services and solutions for your company. Set a time every year or half-year to audit your site, check that your website is achieving your goals and then review the new ways that you can improve your site’s SEO. Stay focused on learning about SEO, as the industry changes regularly and new solutions could benefit your organisation in the future.

 ## 5 Factors You May Not Know Yet About Small Business SEO

 ![img](https://cdn.business2community.com/wp-content/uploads/2021/04/Cover-image-900x424.png)] 

According to Ahrefs, a search engine is the starting point for 68 percent of all online interactions. We understand the importance of engaging with target consumers in the moments that matter most to them as small business owners.

Our pages must be the first ones to welcome them, whether they are investigating a product or service, or getting ready to call or visit a shop. That is why so many of us devote so much time, effort, and money to small business SEO.

The issue is that search engines such as Google do not provide you with a road map to success. Yes, there are webmaster guides and blogs that can help, but the most popular websites have learned the majority of their lessons by trial and error.

As a small business owner, I’ve had to go through the rigors of learning successful SEO along the way, and I’m still doing so every day.

Looking back over the last six years, it’s clear how much our content plan has progressed, but I’m also aware of how much time I’ve spent spinning my wheels. Here are five things I wish I had known about small business SEO before I began.

1. Create content based on a single keyword or phrase

When it comes to developing a business site, the most popular mistake I see small business owners make is – they are racing to build a site as fast as possible. They don’t care what search keywords their target audience uses when finding a similar site, which can be a big mistake.

It’s just as important to write content in the style that your target audience prefers as it is to show them why they should come to our store or call you. Let’s take a look at a typical scenario.

The following example illustrates a typical blunder we see. A residential roofing page is created by a roofing company. They started by showing how they struggled at the beginning, what kind of roofs they usually work with, and have some written recommendations from their happy clients. By and wide, a fantastic website.

The issue is that they end up the rating for the term “residential.” Not a roofing company for homes or a roofing company that installs roofs. How many people do you know who use Google to look for a roofing company using the term “residential”? They don’t have any! They look for terms like “roof repair company near me,” “roof repair company near me,” and so on.

So, before you start writing a page or a blog post for your website, ask yourself, “What is the search term or keyword I’m trying to rank for?”

2. Make Data Work for You

In the beginning, it’s so obvious that everything will be overwhelming to you. Unless you hire an SEO expert for your business site it will be hard to find the correct path. I strongly recommend you use the Google keyword planner tool. It is completely free to use.

If you are not short on budget, then I also suggest you use the Ahref SEO tool for your business site. It is a bit expensive though but you will get lots of benefits.

The Google Keyword Planner assists me in determining which search terms or keywords are most common in the field where I am attempting to rank with my service. By looking at this before developing a new page or article, I was able to avoid using the incorrect keyword or a slightly different version that does not receive as many monthly searches.

The Ahrefs Dashboard is the second tool I use. One of the most effective methods for SEO analysis available. You can use this method to check the keyword density of a search term, which indicates how competitive it is.

I suggest you check frequently asked questions, it is very effective to find relatively high demanding questions from your target audience.

You can also take a closer look at your rivals to see what keywords they’re rating for or which blogs they’re getting the most traffic from, and then base your content strategy on that.

As you can see, there are several SEO tools available that allow you to take advantage of the data generated by searches.

3. Pay attention to long-tail keywords.

I mentioned it briefly at the start of this post, but concentrating on long-tail keywords is much superior to focusing on broad keywords. Long-tail keywords, as the name implies, are longer and more descriptive search phrases that your visitors are likely to use as they get closer to making a purchase or contacting you.

Long-tail keywords are even easier to rank for on your end, so if you’re just getting started with SEO, they’re your best mate. If you own a plumbing company, for example, ranking for the keyword plumber would be incredibly difficult at first.

That is why you should try to rank for more basic keywords such as “24/7 emergency plumber near me,” “residential plumbing company near me,” or “well pump repair company near me.”

You will get a better idea of what is going to fit well for your website by looking at the types of phone calls or lead form submissions you want to generate.

4. Maintaining Consistency is Crucial

The more time you devote to your website, the better the outcomes will be. We were ecstatic to receive 50 hits to our website in a month when we first started our business. Regularly, we now have over 1,000 visitors.

We still have a long way to go, but we began to see sustained results when we began creating a consistent small business SEO content strategy for our website. The question is, how do you do it?

Make a plan. “If I only had an hour to cut down a tree, I will spend the first 45 minutes sharpening my axe,” says a quote attributed to Abraham Lincoln. His quote, in my opinion, can be applied to developing an SEO strategy.

Examine the rivals’ blogs to see what they’re writing about. Start by searching for keywords or search phrases that you believe your target audience uses and seeing what comes up in the results.

Finally, write down the often asked questions or subjects that they want to explore during the regular meetings with customers or clients. Both of these techniques will assist you in developing a marketing plan for your website.

You don’t have to blog every day, but at least once or twice a week, you can try to update your website.

5. Have Patience

It takes time to rank a website. It requires concentration, imagination, and, most importantly, patience. “Energy and persistence overcome all things,” said the great Benjamin Franklin. When it comes to SEO, be tenacious.

Always be able to learn and spend time keeping up with the latest SEO trends. The beauty of SEO is that the solution is never far away.

You won’t see improvements in your website on day 1 or even day 15, but I guarantee that after a few months, your website traffic and overall performance will be significantly improved.

 ## Liltweb Launches Ultimate SEO and Web Design Services

 ![img](https://cdn.openpr.com/U/7/U715953484_g.jpg)] 

Liltweb Launches Ultimate SEO and Web Design Services

https://liltweb.com/product-category/seo-packages/

https://liltweb.com/product-category/seo-packages/local-seo-citations/

https://liltweb.com/

https://liltweb.com/

Liltweb, the newly build digital marketing company, will be the best partner to enhance small businesses' presence online. The company offers a vast range of digital marketing solutions, from organic SEO.Nowadays, business competition is getting tougher. The presence of a business on the internet will be more difficult to get a high rank on the search engine position. More and more websites compete to get higher positions on major search engines, such as Google and Yahoo. Now, with a proven formula and experienced team, getting the first position on the search engines will be much easier with the help of an SEO agency.Liltweb offers a wide range of SEO packages () for small businesses to large enterprises. Their SEO packages help businesses get a better ranking position on search engines. Other than that, they also provide website design services. The website is a must-have for a company as one of the ultimate marketing strategies to gain more traffic and potential consumers.Liltweb SEO manager explained, "If you are looking for a local SEO service, you can use Liltweb's SEO packages. Because we are one of the reliable SEO companies, that can target local audiences. For example, if you are looking for a local target market, you can use our local SEO citations Service ()." He also clarified, "We can specify targeted audiences and niches based on our clients' requirements. And we strive to provide the best small business SEO to achieve our clients' goals."Visit Liltweb atand give your website address, and Liltweb will provide a free SEO report.88 Taltala Lane, Kolkata, 700014Phone: +919432052242Email: info@liltweb.comWebsite:Liltweb is a newly build digital marketing company. The company build to provides a wide range of SEO services from making a new website, digital marketing, local SEO service, and many others. With complete digital marketing services, the company aims to provide its clients with the best solution to compete in real business competition.

 ## Oklahoma City Small Business SEO – Google Search Expert Ranking Services Launch

 ![img](https://www.globenewswire.com/Content/Images/favicon.ico)] 

Moore, United States, May 03, 2021 (GLOBE NEWSWIRE) --

Web Marketing Solutions, located in Oklahoma City, has launched an updated search engine optimization service for clients across sectors. They are experienced digital marketing specialists and work closely with clients to optimize their web presence and build their brand.

More information can be found at: https://webmarketingokc.com/seo-services

The newly updated service is part of the agency’s ongoing commitment to client satisfaction and growth. As a full-service agency, they connect clients to their target audience in more effective ways and help them to drive leads and sales.

Clients wanting a truly local approach to their advertising campaigns are encouraged to get in touch. The marketing experts will take the time to get to know each clients’ business so that they can create the most effective tailored strategy.

Each service is based on real-world results. Web Marketing Solutions has taken clients from 250 monthly site traffic to over 22,000 visitors through customized SEO campaigns.

Whether local businesses want more foot traffic through their door or they want to rank on the top page of Google for enhanced brand visibility, the expert team can help.

The agency explains that internet marketing is a crucial element in the growth of any business. In today’s digital landscape, consumers are more informed and regularly use search engines for all their business inquiries.

In order for business owners to get found when these searches take place, it is important to work with an SEO and digital marketing expert. The specialist team at Web Marketing Solutions knows how to ensure their clients rank effectively, building trust and authority with their consumers.

Their full range of services includes local search and Google Maps optimization, white hat quality link building, video marketing, social media management and more.

A recent client said: “Greg is absolutely amazing! I scheduled a consultation with him before deciding on a digital marketing strategy and he asked a ton of relevant questions in order to determine what marketing methods would work the best for my small business. The SEO dominant strategy that he developed for me has ensured that my business always displays near the top of Google search listings.”

Full details can be found at: https://webmarketingokc.com





 ## 5 Strategies to Drive Your Small Business SEO – Mark Collier & Kelly Biggs

 ![img](https://www.myasbn.com/wp-content/uploads/2020/11/Mark-Collier-and-Kelly-Biggs-1024x576.png)] 

In the latest episode of the Atlanta Small Business Show, guest host Mark Collier sits down with Kelly Biggs, Principal Consultant for WSI. WSI (We Simplify the Internet) is the world’s largest digital marketing agency, found in over 80 different countries. The company started almost 25 years ago, making it nearly as old as the internet. Biggs says WSI brings fortune 500 products to small businesses.

Biggs opens the conversation by explaining the need for search engine optimization (SEO) for small businesses. Biggs says everyone is striving to gain access to the first page of a Google search engine. It’s critical for small businesses to gain local SEO by being geo-focused in their selection of keywords.

According to Biggs, local SEO is focused on geo-targeting customers in a certain region. Non-geo-focused SEO is focused on engaging an audience outside of one particular market. Biggs says that businesses should formulate an SEO strategy that best fits the audience they are trying to reach.

Biggs says the number one factor to drive SEO is “Google my Business”. This is the process of registering a business within Google. If a business is not recognized by Google, they won’t show up on Google’s “Map Pack”. The Map Pack is Google’s way of recognizing businesses in a specific geographic area.

Biggs then dives into other practices that businesses can do to produce good SEO. She suggests that business owners go to AlsoAsked.com. This is a service that shows what people are asking when searching for specific products.

The next method she suggests is for businesses to build backlinks. Backlinks are when other websites reference your site to give you credibility. Businesses can build strong backlinks by sponsoring a local, accredited organization that is willing to link your site as a sponsor.

The last practice that Biggs dives into is developing citations. Biggs says being cited on many reputable listings helps build strong SEO and makes it easier for customers to find the right businesses.

The Atlanta Small Business Network, from startup to success, we are your go-to resource for small business news, information, resources.

