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title = "5 Tips on How to Do Video Marketing for Your Business?"
date = "2021-07-22T18:37:03+08:00"
tags = ["video-marketing"]
type = "blog"
banner = "img/banners/banner-3.jpg"
+++

 ## 5 Tips on How to Do Video Marketing for Your Business?

 ![img](https://www.dumblittleman.com/wp-content/uploads/2021/07/video-marketing-scaled.jpg)] 

Video content has become a phenomenon in all social media platforms and other public forums, helping every individual and company to sustain their business in the digital world. The conventional marketing methods have become less effective when compared to the current video marketing strategy.

The popularity of video content is skyrocketing every minute as video marketing has become the only effective source of communication with the audiences dominating all the other means.

Video marketing’s work does not just stop at grabbing the attention of many audiences but extends to increasing your website’s user traffic and conversion rates. A significant investment in video marketing can deliver substantial business returns faster than any other marketers or marketing strategy. Thus, video marketing is an impressive tool.

Why is video marketing important?

The whole world is watching videos on their mobiles, laptops, television screens, desktops, and other devices, at least at some point in their everyday lives. In the US, digital video marketing is a multi-million-dollar business ($26.3 billion in 2020) industry.

On average, people watch over a billion hours on YouTube every day, making video the most appealing means for any viewer. Organizations have started leveraging video content to their benefit by increasing sales and traffic to their websites.

Statistics establishing the video as the future of marketing

A Hubspot report states that 54% of people watch videos every day, and almost 78% of the people watch online videos every week. Hubspot also found out that 72% of the consumers would learn about a service or product of any company only by way of videos.

Google’s research demonstrates that 6 out of 10 people prefer to watch online videos rather than television.

Unbounce discovered that a video on a business’s landing page could boost the conversion rate up to 80% and is 53 times more likely to reach the Google front pages.

Cisco’s research states that by 2022, the online videos will accommodate more than 82% of all consumer online traffic, which is almost 15 times higher than in 2017.

So, if you haven’t started utilizing the video marketing features, now might be the best time to step in and secure your business future.

Valuable tips for doing video marketing for your business

1. Analyze your video goals

The initial step in creating a video strategy is to assess and decide on your video’s goals and objectives. The video goals should include increasing brand awareness, solving all consumer’s problems, providing cost-effective solutions for significant issues, displaying proof of customer satisfaction, and telling the viewers why they should choose you over the competition. Once you select all your goals, you can decide what kind of video content you want to create.

2. Find and concentrate on your target audience

Finding your target audience is a decisive step in any business, as the strategy is considered a flop if it cannot satisfy the intended target. A considerable amount of data and building buyer persona can provide a basic idea for the company to know who the target audience is. The buyer’s persona can include name, age, location, gender, interest, social media accounts, and designation to ease out the finding process.

3. Plan your video story and approach

The story or script is the fundamental element of the content, and the massive success of any viral video will primarily focus on the story only. The video should include an emotion attached to the story so that the viewers can feel a personal connection to the story and quickly convert them into potential customers.

However, the best success rates with video marketing are only delivered when you use the right tools. Programs like YouTube video editor online free, social media calendar, InVideo video maker, and the correct scheduler will help you keep all your workload manageable.

4. Add creative elements into your video

The modern world has made video creation easy, quick, and affordable. Tools like InVideo video maker, Adobe Premium, YouTube video editor online free, and other powerful video editors and makers can help you add voices, music, text, logos, animations, graphics, and other advanced features into the video.

Adding creative elements into the video is necessary as it is the easiest way to make your video stand out in the crowd and improve user traffic.

5. Limit to a realistic budget

Money is the ultimate factor that decides the outcome of any product. Do proper research on all the elements that would increase your budget and have basic knowledge on the hiring price of full-time professionals or freelancers for certain activities.

Decide on all the shooting factors, and make sure you know all the resources available at your disposal. Certain types of videos cost more, and outsourcing a production company will also cost higher. So, gather every information needed to move forward with the shooting and get approval for the estimated budget.

Final Words

The technological advancements in today’s world have made it easier to build a professional-looking short video within a few minutes. Video marketing has become the most successful strategy globally, and almost 60% of businesses use video as a marketing tool.

The ever-increasing rise of video content has made customers trust branded companies more due to their regular release of informative or review videos. So, start utilizing the powerful video marketing strategy in your business to generate profitable returns and improve higher customer engagement.

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 ## Using an Effective Video Marketing Strategy for 2021 on TikTok

 ![img](https://cdn.business2community.com/B2C_FB.png)] 

In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise.

Still, brands need to also be concerned about overexposure.

According to Google, whenever consumers see the same videos played repeatedly, it can lead to frustration and decreased brand equity.

This is why an effective video marketing strategy is essential for brands to help maximize their video ads.

Brands need to have an effective video marketing strategy and storytelling ideas for social media platforms like TikTok, including dos and don’ts, tips and tricks, and creative examples from brands in this article.

A Brand’s Video Marketing Mission Statement

Similar to crafting a mission statement for the brand’s content strategy, it’s advantageous to have one for your video strategy too.

Joe Pulizzi, the Founder of the Content Marketing Institute, understands the need for a mission statement that serves as a helpful tool to bring forth a brand’s strategy. In addition, it gives teams a compelling easy-to-recall message that will provide an overall direction to a video marketing strategy.

A simple one-liner statement that answers these questions would do:

· What type of content do you plan to make?

Whether it’s for entertainment or educational purposes, the brand’s identity and target audience should determine the type of post they need to create.

· Who are you making this content for?

A detailed outline for the target demographic is needed to create videos that will appeal to the audience.

· What should your audience take away from your videos?

Determine what value, tasks, or goals the video will add to help the target audience achieve what they want to accomplish.

Video Marketing and Storytelling on TikTok

When it comes to posting frequency and storytelling, video-sharing platforms like TikTok can provide a niche audience for brands.

It should be noted that compared to other social media platforms, brands on TikTok can go viral with just several followers. The secret is for brands to upload original, entertaining, and shareable content with compelling storytelling.

TikTok has often been disregarded as a platform for the Gen Z crowd. However, studies showed that recently, it is also gaining popularity among Millennials and other older users. In fact, 25 to 34-year-old TikTok users grew from 22.4% to 27.4% from January to April last year.

If your brand wants to create content for students or young professionals, these users might already be on TikTok.

As such, forward-thinking brands need to start building their own TikTok video marketing strategy. Here are several compelling points on why it’s important:

Why do you need a TikTok video marketing strategy?

· Impressive reach and engagement

TikTok’s unique advantage is that it’s a great platform to build genuine connections with your target audience. Collaborating with influencers, creating, and participating with brand challenges will help the brand win the trust of the TikTok audience and boost its online reputation.

· First-mover advantage

While it may have a lot of potential, TikTok marketing is still in the early stages. Many brands are still analyzing their long-term viability. If your brand delves into TikTok now, it will likely face less competition. By the time competitors enter the platform, your brand would have been established already.

· Low barrier entry

More than production value, TikTok users value creativity and originality more. That’s why brands do not need a high video production budget to start making TikTok videos. As such, TikTok video marketing is ideal for all types of businesses, regardless of their size.

Why do you need to rethink how to approach TikTok from the usual video marketing strategy?

· To process a ton of unique brand experience for your audience.

With any type of video posted online, brands need to process a lot of contextual information about what the target audience is seeing and hearing in just a few seconds. As such, a successful video ad needs a compelling story that will unpack the brand’s unique context and convey it with the appropriate mode and tone in the video.

· To be guided by the right post frequency sweet spot.

Depending on viewing habits on TikTok, users can be over or underexposed on video ads as they shift between devices. When it comes to video posting frequency, there is no magic number. Brand awareness, product maturity, and campaign goals will all play an important factor.

· To unravel the storytelling potential on video (variety + frequency).

TikTok users are compelled to remember great storytelling. Video ad frequency will allow brands to post TikTok videos that tell great stories to their consumers. With the right creatives that use unique narrative journeys, creating TikTok ads highlighting the brand will drive higher frequency.

· To consider the right content for the right platform.

Knowing where a particular video will be hosted will largely depend on the type of content that brands created. TikTok users value genuine and authentic content. Therefore, they are more inclined to watch brands post videos that are unfiltered and less edited than other platforms like Facebook or Twitter.

· To allow time for content creation and testing.

Just like any other video marketing campaign, brands need to allocate adequate time and resources for A/B testing on video creatives. Creating the right type of video content on the TikTok platform will take multiple rounds of reviews and trials. It’s a bit difficult to nail it the first time around, so make sure that your brand has enough time to polish the video ads.

Video Marketing Dos and Don’ts on TikTok

Don’t create ads; make TikToks.

Brands need to remember that TikTok isn’t like any other social platform out there. Repurposing videos from Facebook or Twitter will not work here. Similar to learning a language, brands need to learn how to “speak TikTok” before posting on the platform.

Don’t be subtle.

Subliminal ads don’t work on TikTok. Brands should get their point across as clearly as possible. They should make a concise statement that will instantly hook their viewers. If they don’t, TikTok users will just be compelled to swipe and ignore the brand’s video.

Do authenticity and show what you do best.

A brand’s day-to-day operations can mystify most consumers. Make the brand more relatable by posting behind-the-scenes content and show TikTok users what your brand is good at.

Do quick tips and fast facts.

People like to learn new things, especially if it doesn’t take too long. Quick tips and fast facts about the brand will provide great TikTok content. It garners a nod of approval from your audience since they have learned something new, but it will also leave them wanting more.

Do technical or comedic, but NOT both.

Brands should either be technical or comedic on the TikTok platform, but never both in one video. There should be no in-between; otherwise, the viewers will just be confused about the purpose of the video.

Tips and Tricks to TikTok Success

TIP 1: Cross-promote on social media.

Brands can cross-promote their TikTok videos on other social media channels like TikTok and Instagram to drive traffic to their account. Similarly, brands can also cross-promote their Instagram account by linking it to the brand’s profile or adding social handles at the end of its TikTok videos.

TIP 2: Post as often as possible.

While some TikTok videos go viral immediately, most of them take a lot of work. Create a strong presence on the platform and post on TikTok often to help the brand grow and succeed.

TIP 3: Find a niche.

Niche content is extremely popular on TikTok. While watching videos, find out what type of niche content are your target audience watching on the platform. Then, focus and start thinking about how to create niche content for your own brand.

TIP 4: Get good lighting.

While users expect authentic and unfiltered videos on TikTok, it’s still essential to have the basics in the bag. As such, good lighting for your videos is important to improve the overall quality of your brand’s TikTok posts.

TIP 5: Use trending sounds.

If your brand’s TikTok videos use trending sounds, it has a higher chance of being shown on the For You Page of TikTok users. Brands can simply search for the trending sounds in TikTok’s playlists when they want to add sounds to their videos.

Fuel your creative juices with these winning brands on TikTok

ELF Cosmetics

https://www.tiktok.com/@brittany_broski/video/6751843596464409862

ELF Cosmetics is one of the most successful brands on TikTok. The brand actually invested in their TikTok video marketing and commissioned a song for the “Eyes Lips Face” campaign. ELF initially worked with influencers on the platform with videos that used #eyeslipsface. Since then, the campaign has blown up to 3.8 billion.

Guess

https://www.tiktok.com/@kuhleeuh/video/6596452228129623302

Guess had a good start on the TikTok platform by launching a #InMyDenim challenge. Having the first-mover advantage, Guess is one of the first fashion brands to go on TikTok, and their first hashtag challenge was a great success that garnered over 38 million views.

NBA

https://www.tiktok.com/@nba/video/6733663374137216261

NBA is also one of the early adopters of the TikTok platform. Racking up around 12 million followers on the app, NBA keeps things funny and light with a lot of memes and comedic videos that are also on-trend.

HP

https://www.tiktok.com/@ourfire/video/6679112878164806917

Proving that any brand can be on TikTok is HP printers. They kicked things off on the platform with the #HPCoachellaDreamland challenge and enlisted the help of TikTok influencers to kick off the challenge. The video has over 176 million views.

San Diego Zoo

https://www.tiktok.com/@sandiegozoo/video/6691741452784897286

Cute animals are definitely a great subject for viral TikTok videos. San Diego Zoo knew how to harness the “awe factor” of baby animals with their posts. They have a baby cheetah licking a bloodsicle and a baby elephant their mom during World Elephant Day.

References:

25 Inspiring Brands on TikTok to Fuel Your Creative Strategy. (2021). Retrieved 28 June 2021, from https://wallaroomedia.com/blog/social-media/tiktok-brands-examples-strategy/

The Beginner’s Guide to TikTok Marketing. (2020). Retrieved 28 June 2021, from https://www.hustlr.com/the-beginners-guide-to-tiktok-marketing/

The Ultimate TikTok Marketing Guide for Small Businesses in 2021 – Boosted. (2021). Retrieved 28 June 2021, from https://boosted.lightricks.com/the-ultimate-tiktok-marketing-guide-for-small-businesses-in-2021/

Think With Google. (2021). Retrieved 19 June 2021, from https://bit.ly/2UKeNoH

Think With Google. (2021). Retrieved 28 June 2021, from https://bit.ly/3jpArsJ

TikTok Marketing Tips. (2021). Retrieved 28 June 2021, from https://zapier.com/blog/tiktok-marketing-tips/

Video Marketing Strategy: What You Need to Know to Succeed. (2021). Retrieved 28 June 2021, from https://www.vidyard.com/blog/video-marketing-strategy/

 ## 5 SEO Tips for Video Marketing

 ![img](https://cdn.business2community.com/wp-content/uploads/2021/07/BOP-B2B-SEO-for-Video-Tips_1024x352-900x309.jpg)] 

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and engage with your videos. Then, yes, SEO is essential for your videos as well.

There are some great resources out there for optimizing your videos for search, including a great in-depth article on Video SEO from the knowledgeable folks over at WordStream. If you prefer to watch a video, then check out the helpful tips from the Ahrefs team.

In this short post, we are going to take a high-level look at 5 essential steps you must take to optimize your video for search – whether it’s universal search results, video search results, or search on a video platform, like YouTube.

Follow these tips when publishing any videos for your B2B firm.

Use Keywords in Your Title (But Make It Interesting) Include Keywords in the Video Description Create an Interesting Thumbnail + Closing Slide Post It to Your B2B Website Share It Everywhere!!!

Ok, let’s look a little closer at each tip.

Use Keywords in Your Title (But Make It Interesting)

When a video is finally finished and ready to upload, most B2B marketers get so excited to upload it, they forget that the title is everything – especially when it comes to search engine optimization.

The takeaway here is to include relevant keywords in your video title – BUT to make sure that it’s still interesting. For example, “Accounting Software Tips” is an optimized title, but it doesn’t entice a viewer to click on it. Be sure to optimize your title for interest and clickability (is that even a word?). A more interesting title is “Accounting Software Tips to Save Your Firm Money,” or “Save 30 Minutes a Day with These Accounting Software Tips,” or “Time-Saving Software Accounting Tips.”

Include Keywords in the Video Description

This may sound like common sense, but is a commonly overlooked or misused portion of a video upload. The video description is your opportunity to sprinkle in more relevant keywords that a person may be using to search for videos like yours. The description should also give more information about what is covered in the video. While a person may not read the description before watching the video, search engines will consider it when trying to match videos to search queries.

If you aren’t sure about the length, always err on the side of a longer description with the most important information at the beginning.

Also – always, always, always include a link back to your B2B website in the description. Ideally, this is placed right after the introductory sentence.

Create an Interesting Thumbnail + Closing Slide

SEO is somewhat of a popularity contest. The search results that get more clicks and engagement are typically shown more often. For this reason, it’s absolutely essential that you or your designer creates an interesting thumbnail with a title for your video. Not only will the title show up in search results – see example below – it tells the viewer what your video is about!

Additionally, if a person is searching for a video on a video platform like YouTube – the thumbnail slide is much larger than the title! You don’t want to have them scroll right past your video because it’s a random thumbnail that doesn’t correlate to your video title.

A closing slide should also be created for every video. Why? Because if you don’t create one, the video platform will just layer in other unrelated videos at the end of your video and the viewer won’t remember who you are, what your brand offers, or your B2B website.

Post It to Your B2B Website

If your B2B web design doesn’t allow uploading videos to a video library or blogs or a webpage, call up your web developer or marketing agency. Go ahead, we’ll be here when you get back.

Google and other search engines are giving videos more and more priority in search results. As such, B2B websites with video have the potential to show up more in searches – especially if both the video and the web page are optimized.

The only caveat here is to ensure that however you post the video to your website, whether you use a video hosting platform like Vimeo or Youtube and embed it on your site or whether you upload it directly to your site – you make sure it’s done properly and won’t negatively impact page speed.

Share It Everywhere!!!

Did all the exclamation points convey our excitement? I sure hope so. You can’t wait around for search engines to start ranking your video and showing it in search results. Take charge and start sharing your video everywhere! In addition to posting it to your B2B website, share it on your social media channels, upload it to social media for ad campaigns, include it in your email newsletters, share it with your entire company over Slack or Teams or whatever messaging platform you use.

The key here is to get more viewers to watch your video (from different IP addresses) to drive up views. Do you remember the part about SEO being a popularity contest?

There you have it. Our 5 critical, crucial, essential, important tips for optimizing your video.

 ## Proven Tips to Attract Leads and Build Authority With Video Marketing

 ![img](https://img-cdn.inc.com/image/upload/w_1024,h_576,c_fill/images/panoramic/GettyImages-899153838_472951_napvhq.jpg)] 

Utilizing video marketing to advertise and increase the visibility of your brand can be highly effective. Still, creating quality videos requires more than just recording something and hitting publish. The right video marketing ideas can be gold. Unfortunately, the wrong videos can have devastating effects on your brand and business.

I have been working to create effective and engaging videos for brands for many years. Through my trials and tribulations, I have learned a lot about what works and what doesn't. Here you can find some effective video marketing tactics you should use to achieve the desired results.

Create How-To Videos

Showing others how to do things will never go out of style. Creating how-to videos helps you get a lot of attention since people will always search for solutions and new ways to do something.

For individuals who are new to video marketing, creating a how-to video is a great first step. That's because these are somewhat easy to create.

Even better, how-to videos are effective at building authority. That's because they help to prove that you know what you are doing. You can't make a how-to video on a topic if you don't have some level of expertise on it.

Recap an In-Person Event

It isn't always possible to attend events. While this is true, there's a lot of value when you create a live event.

Recapping your in-person events helps you share this value with your audience. You can add more value when you curate all the information gathered from these events.

With this type of event, you can provide value that people who could not attend missed out on.

Focus on Industry News Stories

Giving your take on a big news story that affects your industry can make for quality video content. This is especially true when you consider you may be able to gather stock footage from the media's coverage of the event.

Be sure to share news stories that are appealing to your audience or create a story by sharing your insights. This can help make the story more interesting to your customers and clients.

Post Interviews With Executives

Thought leadership provides an effective way to increase your overall authority. However, this type of content can be challenging to produce. That's because it requires cutting-edge knowledge and experience.

You can acquire this leadership from your C-suite executives. After all, their job is to be ahead of the industry curve.

Embracing Video Marketing for Your Business and Brand

 ## 9 of the Best Video Marketing Courses Worth Taking in 2021

 ![img](https://solutionsreview.com/marketing-automation/files/2021/07/Video-Marketing-Courses-Worth-Taking-in-2021.jpg)] 

The editors at Solutions Review have compiled a list of the best video marketing courses and online training programs to help your team expand its marketing skills.

Video marketing may not be as widespread as social media or email marketing, but it’s growing in popularity and profitability. As social media platforms place a higher and higher value on video content, companies across industries need to invest in video marketing output. Whether it’s YouTube videos on a company channel, a native LinkedIn video, or bite-sized clips on Twitter, Instagram, Facebook, or TikTok, if your company is putting out videos, it needs to do it right.

With that in mind, our editors have compiled a list of the best video marketing courses available on online learning platforms like LinkedIn Learning, Udemy, and Skillshare. These online training courses can be taken by anyone on your team looking to expand, fine-tune, or kickstart their video marketing skills and know-how. Click on the GO TO TRAINING link to learn more about each course and register.

Note: The video marketing courses are listed alphabetically by the title of the online learning platform.

The Best Video Marketing Courses

OUR TAKE: If you’re looking for an overview of the online video market and how you can find your footing in it, this course is for you. The course can be completed in just a couple of hours and is best suited for beginners who need some help breaking into the world of video marketing.

Provider: LinkedIn Learning

Description: Creating video content is valuable, but it’s also an investment, which means companies want to make sure they get it. That’s what this course from Roberto Blake—a public speaker, marketing strategist, and video expert—is designed to help with. Students who take this two-hour course will learn about the processes behind every video content strategy, including planning, production, post, delivery, and search optimization. Blake also covers the current landscape of online video, best practices for video production, identifying the kinds of content that work best on specific platforms, and more.

OUR TAKE: This hour-long course has been taken by over 5,000 students and sets out to help marketers of various skill levels learn how to utilize video content in their marketing strategies.

Provider: Skillshare

Description: In this introduction to video marketing, instructor Renee Teeley will walk marketers, entrepreneurs, and freelancers through the process of planning, creating, producing, and launching compelling videos for their target audience. The 60-minute course is broken into 15 sections that include tips, recommendations, and examples to help students define their audience, choose a production style, animate their videos as needed, write a video script, customize their messaging for different platforms, and measure the performance of the finished product.

OUR TAKE: This step-by-step training course is geared toward anyone looking to improve or kickstart their video marketing abilities and shows students how to create engaging video marketing campaigns that reach the right audience, boost leads, and improve profits.

Provider: Udemy

Description: In this 90-minute training course, students will learn to increase brand awareness, improve social media engagement, improve search engine ranking, build trust with an audience, and generate ROI with engaging video marketing campaigns and advertisements. The course is best suited for anyone looking to create professional videos and video marketing campaigns across platforms. Over 35,000 students have taken this course, and it was updated in June 2021 by the team at OMG – Mastermind, who created the course.

OUR TAKE: With 14 hours of on-demand video and a wealth of downloadable resources, this thorough and up-to-date training course can equip you with all the tips and best practices you need to become a confident video content creator and marketer.

Provider: Udemy

Description: This in-depth course was developed to help video marketing beginners develop their skills and turn them into video marketing and production experts. Students will learn the ins and outs of video creation, video editing, video SEO, YouTube marketing, YouTube SEO, Facebook videos ads, Adobe Premiere Pro, and much more. With 9 sections consisting of 87 total lectures and nearly 40 downloadable resources, this course gives students plenty of tools and opportunities to build and flex their video marketing skillsets.

OUR TAKE: Geared toward marketing professionals across departments, this course has no prerequisites and equips learners with the insights and best practices needed to increase brand awareness, create new opportunities, and drive income to their business.

Provider: Udemy

Description: Students who complete this 90-minute course can expect to learn about video marketing campaigns, where videos fall into the sales funnel, what social media platforms are best suited for video content, how to measure the success of their video marketing efforts, and build a lasting video marketing strategy. The course includes over 20 downloadable resources to reinforce the video lectures alongside a template planner that will guide learners through the steps of building a compelling video strategy.

OUR TAKE: This course is developed for busy marketing professionals who want a dense but expedited introduction into the world of video content. The course covers all of the basics—planning, designing, creating, publishing optimizing—of video marketing and, true to its name, can be easily completed in a weekend.

Provider: Udemy

Description: With 6.5 hours of video lectures, students who enroll in this course will learn how to create engaging video content, produce bite-sized ads, optimize videos for better visibility, develop a marketing strategy, target the right audiences, and stand out in an increasingly competitive market. Other topics covered include an analysis of the types of video marketing, a definition for video coherence, tips for video editing, video retargeting best practices, CTAs, and more.

OUR TAKE: YouTube is one of the dominant platforms for video content, which means you need to know how to utilize it correctly. This quick introduction course will help you get acquainted with YouTube and use it to start building an audience.

Provider: Udemy

Description: This course is designed to help entrepreneurs learn how to use YouTube as another tool to market their product, service, and brand to a targeted audience. Instructor Sam Dey has years of marketing experience and will show students how to target their ideal audience, attract visitors, increase subscribers, get their videos ranked in YouTube’s search engine algorithm, and build trust with viewers. The course is just an hour-long and best suited for marketers who understand how YouTube works and have a budget to invest in video equipment.

OUR TAKE: While geared toward marketers looking to start a video marketing agency, this course has plenty of insights and tips to help you get the most value out of YouTube. The course is taught by Robert Scot—who has hundreds of positive reviews on Udemy—and will show you how to create videos that YouTube will pay attention to.

Provider: Udemy

Description: This 3.5-hour course might be designed for aspiring video marketing agencies, but its lessons apply to anyone looking to get comfortable creating marketing content for the YouTube audience. Students can expect to learn about the relationship between Google and YouTube, how keywords affect optimization, how to format a video, choose the best keywords for titles and scripts, move viewers from a video to a web page, and more.

OUR TAKE: Video ads can generate a lot of revenue for your company, but you have to know how to use them. In this 3.5-hour course, best-selling author and Udemy instructor Alex Genadinik will help you highly converting YouTube ads that reach the right people and boost profits.

Provider: Udemy

Description: Video ads have a reputation as one of the most lucrative forms an ad can take, and there’s a good reason for that. In this course, students will learn what each setting in a YouTube ad means, how to write effective video scripts for marketing and sales, why YouTube ads are cheaper than ads on other social media platforms, and more. In addition to his hands-on teaching style, Alex Genadinik also offers various downloadable worksheets, exercises, and other resources to help students get the most value from the course.

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