+++
title = "How critical are videos for marketers?"
date = "2021-11-04T13:39:46+02:00"
tags = ["video-marketing"]
categories = ["marketing"]
banner = "https://i.imgur.com/QnoHvdz.png"
+++

## How critical are videos for marketers?

In Cisco survey, by 2022, 82% of the global internet traffic will come from streaming videos and downloads and one-third of all online activity is spent watching videos.

In fact, according to stats, video plays an important role in marketing and really matters a lot. Actually, for both consumers and business, video content cannot be overlooked as a part of your marketing strategy.

For consumers, Over 60% of consumers purchase a product or service after watching social videos created by brands. 45% of consumers want to see more live videos from brands on their facebook or instagram. 8 out of 10 people have purchased an app or software after watching a brand's video.

For business, up to 80% of video marketers say video has directly helped increase sales and video marketers get 66% more qualified leads per year.
Sales team that use videos in emails get a 16% higher open rate. Saas companies that had video in their proposal got 41% higher closing rate.

![How critical are videos for marketers?](https://i.imgur.com/QnoHvdz.png)