+++
title = "YouTube marketing - Top skills"
date = "2021-11-03T13:39:46+02:00"
tags = ["video-marketing"]
categories = ["video-marketing"]
banner = "https://blog.zoom.us/wp-content/uploads/2021/03/Video-SDK-Image.png"
+++

## YouTube marketing - Top skills

First and foremost, if you don’t have a YouTube channel for your brand, you need to get one now. The best part about YouTube is that you can use your brand channel to log into multiple google accounts simultaneously. So, a YouTube channel will allow for streamlined workflow in teams.

Also, YouTube has a huge viewership. Leverage it the right way to reach out to big audience segments. Set up a strong YouTube marketing strategy that helps you win over your audience.

**1\. Build Your YouTube Brand Channel**
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Your YouTube channel should spin out your brand’s story to the people. From your channel icon to channel description, everything should speak your brand’s voice. Add your brand’s logo to the YouTube channel icon. Add a custom YouTube banner as well, with social media icons leading your audience to your social media handles across platforms.

In the **‘About’ section** of your YouTube channel, add a brief description of your brand. Your description should introduce every new visitor to your brand and reflect your brand voice. Put calls to action leading to your website or any other pages you want to lead your audience to.

Finally, divide your videos into different playlists. You can create branded playlists with names unique to your brand. Categorize playlists into webinars, behind the scenes etc., depending upon your video content.

**2\. Consistently Create and Add Compelling Videos to Your Channel**
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Create video content that gets your audience talking. Most importantly, use YouTube videos to bring out your brand’s story.

Are you a B2B brand?

You can create YouTube videos that complement your blog or website content. Bring your customers to give quick reviews of your brand. Ask them to share the experience of using your products, working with your brand and so on to take your YouTube marketing plan to the next level. Create and run a separate Video blog channel for your brand and interact with your audience using the platform regularly.

Interview industry professionals, seniors and subject matter experts. Informative video content is most popular with audiences. Post step by step videos and tutorials on how to use your products or services.

At the same time, keep posting videos consistently on your channel. Find out the right time to post content, when the audience is most active on the platform. Add videos to your channel accordingly.

**4\. Optimize Video Titles for YouTube Voice Search**
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Enhance your YouTube SEO by optimizing title for YouTube voice search. People use YouTube voice search to find videos quickly, without having to use their fingers to type out the video titles. Since voice search is an easier, hassle free way to get YouTube video results, you need to ensure your videos appear before your audience.

Most importantly, optimise your YouTube video title to make it SEO friendly. Imagine yourself using YouTube voice search for your videos. Would you go for a longer YouTube video title or a shorter one? Most people will use a small number of keywords to describe their YouTube query.

The language will be less formal and more conversational.

So, frame a YouTube title that includes important keywords, is short and simple and has a conversational tone. This will improve your YouTube SEO to a great extent and eventually increase your views on the platform.

**11\. Track Your YouTube Channel Performance**
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An important part of your YouTube marketing strategy, is to track your performance and watch out for important metrics. Use a [YouTube analytics tool](https://www.unboxsocial.com/platforms/youtube-analytics) such as Unbox Social to monitor and download reports of your YouTube channel’s performance. 

With this tool, you can track metrics such as watch time retention, top videos, video-wise engagement and more.

At the same time, you can generate reports to uncover all your social media metrics during the desired time period. In a matter of a few steps, you can pull out a YouTube analytics report with Unbox Social. You can set scheduled reports for time periods that you will set.

Use these data-driven insights to identify content with better engagement and response from your audience. Take inspiration from such content to improve your video content strategies.

### **Maximize YouTube SEO**

If you really want your YouTube channel to be seen then you should take advantage of the use of SEO

SEO (Search Engine Optimization) is one of the  best strategies you can use to promote your YouTube channel for free.

The reason for this is that YouTube is not only a video-sharing platform but it also the second largest search engine in the world after Google with over [3 billion](https://www.forbes.com/sites/forbesagencycouncil/2017/05/15/are-you-maximizing-the-use-of-video-in-your-content-marketing-strategy/?sh=eef2d7035849) searches per month.

Search engine optimization for YouTube will significantly improve your chances of being discovered.

Therefore you need to ensure you are using the right keywords in your headlines, Video descriptions and tags.

#### **Keywords**

To discover the right keywords for your YouTube content, start by entering the topic in the YouTube search bar and use the suggestion to guide your choice of keywords

There are also tons of YouTube SEO tools that will help you find the keywords that your target audience is looking for so you can create the right content and optimize it for search.

#### **Video titles**

When you’ve chosen your target keyword, You can include it in the title of your video, preferably at the beginning of your title. Because the title of your video is the first things viewers will see.

So, your title must be catchy and contains your keyword.

You should also note that Google will automatically abbreviate your video content title if it exceeds 66 characters, so it is very important that your title fits within that limit.

#### **Video description**

When it comes to getting your content to show up in YouTube and Google search results, Your YouTube video description is vital.

You should determine what information you want to share with your audience about your video when writing YouTube video descriptions.

To make sure that you’re optimizing your description for SEO, include your target keyword and other keywords relevant to your target keyword in your video description.