+++
title = "Why video marketing is so powerful"
date = "2021-10-19T13:39:46+02:00"
tags = ["video-marketing"]
categories = ["marketing"]
banner = "https://blog.zoom.us/wp-content/uploads/2021/03/Video-SDK-Image.png"
+++

1\. Video Boosts Conversions and Sales
--------------------------------------

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions [by 80%.](http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/) And [Treepodia team](http://blog.treepodia.com/2011/03/ecommerce-video-statistics-for-q4-2010-show-increased-conversion-rates-across-industries/) has made it sure that video works well regardless of the category in which you deploy it.
Video can also lead directly to sales. Studies [show](https://www.wyzowl.com/video-marketing-statistics-2016.html) that 74% of users who watched an explainer-video about a product or service subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already [pictures can boost engagement](https://www.dreamgrow.com/visual-content-strategy/) massively, imagine what moving pictures can do to your business.

2\. Video Shows Great ROI
-------------------------

To get you even more excited, [83% of businesses](https://www.wyzowl.com/video-marketing-statistics-2017.html) say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest [research shows](https://www.wyzowl.com/video-marketing-statistics-2016.html) that users are mostly put off by videos that don't explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

3\. Video Builds Trust
----------------------

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than [Mark Schaefer](https://business.linkedin.com/marketing-solutions/blog/best-practices--content-marketing/2016/55-quotes-to-inspire-content-marketing-greatness), the Executive Director of Schaefer Marketing Solutions:

> The new era demands a focus on **ignition**, not just content, on **trust**, not just traffic, and on the **elite people in your audience** who are spreading and advocating your content.

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, [YouTubers](https://contently.com/strategist/2015/02/19/10-youtube-stars-your-brand-should-partner-with-2/) have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why [57% of consumers](http://www.e-tailing.com/content/wp-content/uploads/2013/03/EtailingGroup_Whitepaper_3.pdf) say that videos gave them more confidence to purchase online.

Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
Video is an SEO gold mine, helping build backlinks to your site, boosting likes and shares (which can effect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag, tag, tag with keywords/key phrases!
Videos boost information retention. If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later.

People Love Video
Just like technology has made it easy for businesses to record video, it has also made it incredibly convenient for people to watch video content. There a ton of stats that illustrate this point. Here are some of the most compelling:

In 2017, the official YouTube blog said people watch over a billion hours of YouTube content every single day.
Earlier this year, Twitter revealed there are 2 billion video views on its platform every day. Additionally, tweets with video get 10 times more engagement than those without.
Digiday says Facebook has over 8 billion video views a day. Interestingly, 85 percent of these are viewed without sound.
If you aren’t creating video, you risk missing out on one of the most popular ways that people consume content.