bbb

webSite/content/blog/video-trend-form.md

@@ -1,7 +1,7 @@
 +++
 title = "3 Short-Form Video Trends you should know in 2024"
-date = "2023-12-24T00:39:46+02:00"
-tags = ["video-marketing","short-form-video"]
+date = "2024-07-29T00:39:46+02:00"
+tags = ["video-marketing","short-form-video","ai"]
 categories = ["video"]
 banner = "https://i.imgur.com/WHC2gdY.png"
 +++
@@ -55,3 +55,103 @@ Educational videos are great added-value content because they help audiences in
 Similarly, explainer videos target users who are at the decision-making stage of the buyer’s journey and, if done right, they can turn decision-makers into customers.
 
 ![3 Short-Form Video Trends](https://i.imgur.com/WHC2gdY.png)
+
+# Short Form Video Statistics Of 2024 (Usage & Spending)
+
+By [Albert Mosby ](https://www.yaguara.co/author/albertmosbyhere/ "View all posts by Albert Mosby")/ July 23, 2024 / [Data Statistics](https://www.yaguara.co/data-statistics/)
+
+Social media platforms such as TikTok and Instagram Reels are leading the way, prompting more marketers to invest in creating short-form videos to better connect with their target audience.
+
+Plus, nearly 7 in 10 marketers believe that short-form videos are one of the most engaging forms of content. 
+
+Whether you’re a content creator or a brand looking to enhance your online presence, read on to discover the latest short-form video statistics and their impact in current times.
+
+## **Short Form Video Statistics: Top Picks (2024)**
+
+* 73% of consumers prefer short-form videos to search for products or services. 
+* 60% of short-form videos are watched for 41% to 80% of their length. 
+* 44% of the marketers are expected to use short-form videos in 2024.
+* 57% of Gen Z prefer short videos to learn about products and services.
+* Short-form videos receive 2.5 times more engagement than long-form videos.
+* 66% of marketers believe short-form content to be the most engaging format.
+* 26% of marketers plan to invest more in short-form video content in 2024.
+* 47% of marketers say short-form videos are more likely to go viral. 
+
+## **Short-Form Video Usage Statistics **
+
+**73% of consumers prefer short-form videos to learn about products or services.** 
+
+Short-form videos allow consumers to quickly receive the information they need about a product or service. This helps people to consume content on the go. 
+
+**Source:** [Hootsuite.](https://blog.hootsuite.com/short-form-video/)
+
+**57% of Gen Z prefer short videos to learn about products and services.**
+
+Short-form video is the most preferred format by Gen Z and Millennials to learn about new products. 
+
+Most Gen Z (57%) and a significant portion of Millennials (42%) prefer short-form videos over other formats to learn about products and their features.
+
+**Source**: [Hubspot.](https://blog.hubspot.com/the-hustle/short-form-video-expert-guide) 
+
+**47% of marketers say short-form videos are more likely to go viral. **
+
+Keeping videos short increases the chance of them going viral. Nearly Half of video marketers believe short-form videos are the most likely to achieve virality.
+
+**Source: **Hubspot
+
+## Short Form Video Length Statistics
+
+**What is the duration of a short-form video?** 
+
+An ideal length for short-form video is between 11 to 60 seconds.
+
+33% of marketers believe the optimal length for a short-form video is 31 to 60 seconds. Meanwhile, the second-highest share of marketers said a short-form video must last between 21 to 30 seconds.
+
+The following table displays the optimal length of short-form marketing videos. 
+
+![Ideal length for short form video](https://www.yaguara.co/wp-content/uploads/2024/02/Ideal-length-for-short-form-video-1024x536.png)
+
+|                     |                             |
+| ------------------- | --------------------------- |
+| **Length Of Video** | **Percentage of marketers** |
+| Under 10 seconds    | 1%                          |
+| 11 to 20 seconds    | 18%                         |
+| 21 to 30 seconds    | 31%                         |
+| 31 to 60 seconds    | 33%                         |
+| 1 to 2 minutes      | 13%                         |
+| 2 to 3 minutes      | 3%                          |
+
+**Source: **[Hubspot](https://blog.hubspot.com/marketing/video-marketing-report)**. **
+
+**Nearly 6 in 10 short-form videos are watched at 41% to 80% of their length.**
+
+59% of these videos are watched for 41% to 80% of their total length, indicating they can retain viewers’ attention for a considerable time. 
+
+Moreover, 30% of short-form videos have an average watch rate of over 81%, suggesting they are highly engaging and can captivate viewers until the end.
+
+**Source:** Hubspot.
+
+## **Effectiveness Of Short-Form Videos**
+
+**85% of marketers believe short-form videos are the most effective format on social media.**
+
+According to the majority of advertisers, short-form videos are the most effective format compared to others. 
+
+By partnering with influencers, marketers can create a solid campaign that presents their brand as relatable. This may explain why many consumers purchase a product after watching a short video.
+
+**Source:** [Neal Schaffer.](https://nealschaffer.com/video-marketing-statistics/)
+
+**Short-form videos receive 2.5 times more engagement than long-form videos.**
+
+It’s no secret that videos are critical to a solid social media marketing plan, as 93% of marketers claim. 
+
+What’s more, short-form videos outperform their long-form counterparts, with engagement rates up to 250% higher.
+
+Short videos’ brief and to-the-point nature makes them so effective at capturing an audience’s attention, which is why marketers often use them to drive engagement.
+
+**Source**: [Social Sprout.](https://sproutsocial.com/insights/social-media-video-statistics/)
+
+* [AI Avatars](https://ai.choozmo.com/virtual-host-solution/)
+* [AI Customer Services](https://ai.choozmo.com/ai-customer/info/)
+* [AI Copywriter](https://ai.choozmo.com/ai-copywriter/dm/)
+