+It has been a great year for artificial intelligence. Companies are spending more on large AI projects, and new investment in AI startups is on pace for a record year. All this investment and spending is yielding results that are moving us all closer to the long-sought holy grail — artificial general intelligence (AGI). According to McKinsey, many academics and researchers maintain that there is at least a chance that human-level artificial intelligence could be achieved in the next decade. And one researcher states: “AGI is not some far-off fantasy. It will be upon us sooner than most people think.”
+
+A further boost comes from AI research lab DeepMind, which recently submitted a compelling paper to the peer-reviewed Artificial Intelligence journal titled “Reward is Enough.” They posit that reinforcement learning — a form of deep learning based on behavior rewards — will one day lead to replicating human cognitive capabilities and achieve AGI. This breakthrough would allow for instantaneous calculation and perfect memory, leading to an artificial intelligence that would outperform humans at nearly every cognitive task.
+
+**We are not ready for artificial general intelligence**
+
+Despite assurances from stalwarts that AGI will benefit all of humanity, there are already real problems with today’s single-purpose narrow AI algorithms that calls this assumption into question. According to a Harvard Business Review story, when AI examples from predictive policing to automated credit scoring algorithms go unchecked, they represent a serious threat to our society. A recently published survey by Pew Research of technology innovators, developers, business and policy leaders, researchers, and activists reveals skepticism that ethical AI principles will be widely implemented by 2030. This is due to a widespread belief that businesses will prioritize profits and governments continue to surveil and control their populations. If it is so difficult to enable transparency, eliminate bias, and ensure the ethical use of today’s narrow AI, then the potential for unintended consequences from AGI appear astronomical.
+
+And that concern is just for the actual functioning of the AI. The political and economic impacts of AI could result in a range of possible outcomes, from a post-scarcity utopia to a feudal dystopia. It is possible too, that both extremes could co-exist. For instance, if wealth generated by AI is distributed throughout society, this could contribute to the utopian vision. However, we have seen that AI concentrates power, with a relatively small number of companies controlling the technology. The concentration of power sets the stage for the feudal dystopia.
+
+**Perhaps less time than thought**
+
+The DeepMind paper describes how AGI could be achieved. Getting there is still some ways away, from 20 years to forever, depending on the estimate, although recent advances suggest the timeline will be at the shorter end of this spectrum and possibly even sooner. I argued last year that GPT-3 from OpenAI has moved AI into a twilight zone, an area between narrow and general AI. GPT-3 is capable of many different tasks with no additional training, able to produce compelling narratives, generate computer code, autocomplete images, translate between languages, and perform math calculations, among other feats, including some its creators did not plan. This apparent multifunctional capability does not sound much like the definition of narrow AI. Indeed, it is much more general in function.
+
+Even so, today’s deep-learning algorithms, including GPT-3, are not able to adapt to changing circumstances, a fundamental distinction that separates today’s AI from AGI. One step towards adaptability is multimodal AI that combines the language processing of GPT-3 with other capabilities such as visual processing. For example, based upon GPT-3, OpenAI introduced DALL-E, which generates images based on the concepts it has learned. Using a simple text prompt, DALL-E can produce “a painting of a capybara sitting in a field at sunrise.” Though it may have never “seen” a picture of this before, it can combine what it has learned of paintings, capybaras, fields, and sunrises to produce dozens of images. Thus, it is multimodal and is more capable and general, though still not AGI.
+
+Researchers from the Beijing Academy of Artificial Intelligence (BAAI) in China recently introduced Wu Dao 2.0, a multimodal-AI system with 1.75 trillion parameters. This is just over a year after the introduction of GPT-3 and is an order of magnitude larger. Like GPT-3, multimodal Wu Dao — which means “enlightenment” — can perform natural language processing, text generation, image recognition, and image generation tasks. But it can do so faster, arguably better, and can even sing.
+
+Conventional wisdom holds that achieving AGI is not necessarily a matter of increasing computing power and the number of parameters of a deep learning system. However, there is a view that complexity gives rise to intelligence. Last year, Geoffrey Hinton, the University of Toronto professor who is a pioneer of deep learning and a Turing Award winner, noted: “There are one trillion synapses in a cubic centimeter of the brain. If there is such a thing as general AI, [the system] would probably require one trillion synapses.” Synapses are the biological equivalent of deep learning model parameters.
+
+Wu Dao 2.0 has apparently achieved this number. BAAI Chairman Dr. Zhang Hongjiang said upon the 2.0 release: “The way to artificial general intelligence is big models and [a] big computer.” Just weeks after the Wu Dao 2.0 release, Google Brain announced a deep-learning computer vision model containing two billion parameters. While it is not a given that the trend of recent gains in these areas will continue apace, there are models that suggest computers could have as much power as the human brain by 2025.
+
+**Expanding computing power and maturing models pave road to AGI**
+
+Reinforcement learning algorithms attempt to emulate humans by learning how to best reach a goal through seeking out rewards. With AI models such as Wu Dao 2.0 and computing power both growing exponentially, might reinforcement learning — machine learning through trial and error — be the technology that leads to AGI as DeepMind believes?
+
+The technique is already widely used and gaining further adoption. For example, self-driving car companies like Wayve and Waymo are using reinforcement learning to develop the control systems for their cars. The military is actively using reinforcement learning to develop collaborative multi-agent systems such as teams of robots that could work side by side with future soldiers. McKinsey recently helped Emirates Team New Zealand prepare for the 2021 Americas Cup by building a reinforcement learning system that could test any type of boat design in digitally simulated, real-world sailing conditions. This allowed the team to achieve a performance advantage that helped it secure its fourth Cup victory.
+
+Google recently used reinforcement learning on a dataset of 10,000 computer chip designs to develop its next generation TPU, a chip specifically designed to accelerate AI application performance. Work that had taken a team of human design engineers many months can now be done by AI in under six hours. Thus, Google is using AI to design chips that can be used to create even more sophisticated AI systems, further speeding-up the already exponential performance gains through a virtuous cycle of innovation.
+
+While these examples are compelling, they are still narrow AI use cases. Where is the AGI? The DeepMind paper states: “Reward is enough to drive behavior that exhibits abilities studied in natural and artificial intelligence, including knowledge, learning, perception, social intelligence, language, generalization and imitation.” This means that AGI will naturally arise from reinforcement learning as the sophistication of the models matures and computing power expands.
+
+Not everyone buys into the DeepMind view, and some are already dismissing the paper as a PR stunt meant to keep the lab in the news more than advance the science. Even so, if DeepMind is right, then it is all the more important to instill ethical and responsible AI practices and norms throughout industry and government. With the rapid rate of AI acceleration and advancement, we clearly cannot afford to take the risk that DeepMind is wrong.
+
+Gary Grossman is the Senior VP of Technology Practice at Edelman and Global Lead of the Edelman AI Center of Excellence.
+**Virtual characters are a growing trend in digital advertising, but they’re blowing up in the music industry, too.**
+
+That’s because virtual models and characters don’t age, don’t find themselves with negative publicity, and don’t generate their own scandals. There’s also no restriction on their availability since multiple projects can be worked on simultaneously. Artificial characters can be any type of entertainer, from actor, fashion model, even K-pop acts.
+
+A report from the Korea Times illustrates just how popular virtual characters are becoming. “Business insiders claim that firms’ spending on digital human marketing will grow to 16.6 trillion won by next year,” the report reads. That’s around $14.4 billion dollars in an industry that is rapidly growing, not just in Asia.
+
+**In March, girl group Eternity made their debut with the song “I’m Real.” The 11-member group look no different from other K-pop girl bands – but none of the members are real. They’re hyper-realistic virtual characters created with artificial intelligence.**
+
+AI graphic company Pulse 9 brought the girl group to life. “Unlike human singers, AI members can freely express themselves and weigh in on diverse social issues because they are less vulnerable to malicious comments and criticisms,” CEO Park Ji-eun says. In other words – AI characters don’t give a crap when people are mean to them online.
+
+The Eternity group has its own universe hand-crafted by Park and her colleagues. The members of Eternity are aliens from a distant planet called Aian, who were dispatched to earth to interact with people to find solutions for its threatened planet. Pulse 9 held a public poll to find which faces fans would like to see in the group from 101 AI-generated faces. Viewers hand-selected the 11 members to create the new K-pop band.
+
+**While Eternity may be the newest K-pop act to take virtual characters to the next level, it won’t be the first or the last. Kpop-focused labels like JYP, YG, and HYBE have invested in avatar app companies like Zepeto for creating virtual fan meetings and other content.**
+
+Miquela Sousa is another virtual robot that works outside the K-pop scene. Lil Miquela has worked with fashion brands like Prada, Dior, and Calvin Klein. She released the single “Not Mine” in 2017, which hit #8 on the Spotify Top 50 charts. She also debuted her first music video, “Hard Feelings,” at the virtual Lollapalooza this year.
+
+These virtual characters with their metaverse-specific lore will only become more frequent as technology, and AI continues to intersect with personality-driven industries.
+*Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.*
+
+What do you think of when you hear the term “virtual being”? Admittedly, this very well could be your first time hearing the phrase. Does it conjure memories of Max Headroom, that time the internet was bewildered by the Instagram influencer, Lil Miquela, or Travis Scott’s in-game Fortnite concert?
+
+Virtual beings are an evolving phenomenon comprised of digitally-based characters that are capable of creating experiences through interaction with their terrestrial counterparts, often giving artificial intelligence a face. These avatars have applications in categories ranging from video games to beauty.
+
+Overseas in Japan, virtual influencers have already made a name for themselves, however, the methodology is somewhat different. Virtual influencers like J-pop sensation, Liam Nikuro and the pink-haired Imma exist as a live-action body with a 3D head imposed over the character’s true likeness. Imma has done major activations with brands like Porsche and Diesel Art Gallery.
+
+Not long after Lil Miquela provided a proof of concept for the space and how successful it could be with her now 3 million followers on Instagram, former fashion photographer Cameron-James Wilson developed the first virtual supermodel named Shudu.
+
+I believe we’re just scratching the surface of the use cases for virtual beings. Imagine virtual beings of the hottest musicians hosting listening parties for their new albums sitting next to you while you listen via augmented reality. Imagine interacting via avatar with your favorite athletes in the locker room before a game.
+
+With the world still in the throes of a pandemic and the increasing commodification of digital goods as non-fungible tokens (NFTs) making headlines with high-dollar transactions, the conditions are ripe for:
+
+1. A more accessible way for brands to build influencer relationships.
+
+2. New ways for influencers to connect with their audience.
+
+3. Highly customizable experiences.
+
+4. Enhanced scalability.
+
+The applications and customizations are endless, which is why venture funds have poured over $300 million into virtual being-related companies. But I haven’t quite explained how that applies to your business yet.
+
+**Here’s What Happened When We Tried It**
+
+Recently, my agency ran two sets of influencers side by side in an experimental campaign for a virtual veterinary service, Airvet. The goal was to see which set of influencers would garner more engagement, the traditional or the virtual beings from Genies, with its 3D avatars (which expanded with avatar wearable NFTs). Our teams pit a set of celebrity virtual being influencers up against a set of pet influencers (for obvious reasons).
+
+We hammered out a number of criteria to choose our influencer groups. The most important indicators were if they were either a pet owner or operated a pet account with a reach that met our threshold and various audience metrics, which helped us determine their fit for the campaign. We developed digital content in the form of images, videos and animations that we ran side by side in organic social media, paid media and app campaigns.
+
+After one month of running both influencer campaigns, the virtual vet service garnered over half a million total impressions, increasing the average daily visitors to its website by nearly four times. It’s difficult to make a 1-to-1 comparison between these two cohorts, but we can draw a few conclusions from running these campaigns side by side. The raw numbers show the efficiency and efficacy of working with influencers and virtual influencers to boost brand awareness and user engagement.
+
+Based on my experience with a virtual influencer campaign, there are some important and essential factors brand and marketing leaders need to consider when creating such a campaign.
+
+1. Even though the influencer is a virtual being, they have a personal brand. In a medium where activations have never been more customizable, authenticity is still key.
+
+2. Consider the audience you’re trying to reach. Virtual influencers can produce highly engaging campaigns comparable (and sometimes even surpassing) traditional influencer relationships.
+
+3. Digital influencers can create interest and brand awareness for top-of-funnel campaigns. Use benchmarks from traditional influencer campaigns you’ve run to test the efficacy of your brand.
+
+4. Build a narrative. Whether it’s subtle or in your face, you have the opportunity to tell a story in a unique way (your way) and you should take advantage of that.
+
+5. Keep the limitations in mind. For now, virtual influencers primarily appear on screens, so they naturally don’t have real-world connections beyond user engagement. However, you can develop the virtual world around them.
+
+Virtual influencers have the potential to be a cost-effective alternative to working with IRL influencers, giving brands an opportunity to customize campaigns that leverage top-tier talent that most wouldn’t necessarily have had access to without spending big bucks. Keep these elements in mind when crafting a virtual influencer campaign to ensure you’re hitting on the market nuances.
-HANGZHOU, China -- Chinese, like their peers elsewhere, are getting more and more of their news via videos. At the same time, the country's news organizations are under increasing financial pressure as advertisers shift their purchasing to top online platforms like those of Tencent Holdings.
+Chinese, like their peers elsewhere, are getting more and more of their news via videos. At the same time, the country's news organizations are under increasing financial pressure as advertisers shift their purchasing to top online platforms like those of Tencent Holdings.
Based in the historic eastern city of Hangzhou, four-year-old Xinhua Zhiyun Technologies has developed a solution for the country's news providers: an automated system powered by artificial intelligence to generate video news clips and known as Media Brain.
Based in the historic eastern city of Hangzhou, four-year-old Xinhua Zhiyun Technologies has developed a solution for the country's news providers: an automated system powered by artificial intelligence to generate video news clips and known as Media Brain.
@@ -65,53 +65,12 @@ Others are warier of such developments.
"Media companies should invest in good journalism instead of technology," said Zhang Lifen, a professor of journalism at Fudan University in Shanghai. "I think China needs to invest more on the human side of journalism because technology will not enable people to answer questions."
"Media companies should invest in good journalism instead of technology," said Zhang Lifen, a professor of journalism at Fudan University in Shanghai. "I think China needs to invest more on the human side of journalism because technology will not enable people to answer questions."
-Xinhua President Cai Mingzhao (R) and TASS Director General Sergei Mikhailov unveil the first Russian-speaking artificial intelligence (AI) news anchor in St. Petersburg, Russia, June 7, 2019. China's Xinhua News Agency and TASS Russian News Agency on Friday jointly launched the first Russian-speaking artificial intelligence (AI) news anchor here to commemorate the 70th anniversary of diplomatic relations between China and Russia. (Xinhua/Bai Xueqi)
-Hong Kong (CNN Business) News anchors, beware. The robots are coming for your jobs, too.
+News anchors, beware. The robots are coming for your jobs, too.
China's state news agency has debuted a virtual anchor designed to be able to deliver the news 24 hours a day.
China's state news agency has debuted a virtual anchor designed to be able to deliver the news 24 hours a day.
@@ -119,8 +78,6 @@ Xinhua unveiled its "artificial intelligence news anchor" Wednesday at an intern
"Hello, you are watching English news program. I am AI news anchor in Beijing," the computer-generated host announced in a robotic voice at that start of its English-language broadcast.
"Hello, you are watching English news program. I am AI news anchor in Beijing," the computer-generated host announced in a robotic voice at that start of its English-language broadcast.
-Xinhua AI anchor, launched on Wednesday, starts presenting news reports from Thursday. In this program, he takes you to have a look at what a Panama official and the Chinese businessman Jack Ma say about the ongoing #CIIE . pic.twitter.com/OZkRQtv1sQ
-
Developed by Xinhua and Chinese search engine company Sogou, the anchor was designed to simulate human voice, facial expressions and gestures.
Developed by Xinhua and Chinese search engine company Sogou, the anchor was designed to simulate human voice, facial expressions and gestures.
The AI news reader "learns from live broadcasting videos by himself and can read texts as naturally as a professional news anchor," according to Xinhua.
The AI news reader "learns from live broadcasting videos by himself and can read texts as naturally as a professional news anchor," according to Xinhua.
@@ -151,19 +108,19 @@ Automated reporting has proliferated in recent years. The Associated Press wire
Advanced software programs scrape sources like corporate earnings reports and baseball box scores and then transform the data into sentences that humans can understand.
Advanced software programs scrape sources like corporate earnings reports and baseball box scores and then transform the data into sentences that humans can understand.
-## First AI News Anchor in South Korea: How Does it Compare to China's 'Xinhua'?
+## First AI News Anchor in South Korea: How Does it Compare to China's 'Xinhua'?
The world of artificial intelligence has been able to make some remarkable accomplishments this 2020 and it seems like things are starting to level up even more. AI has been able to make its appearance on Chinese media according to an article written by Quartz back in February and now, it seems like the AI news anchor has successfully made its way to South Korean media as well.
The world of artificial intelligence has been able to make some remarkable accomplishments this 2020 and it seems like things are starting to level up even more. AI has been able to make its appearance on Chinese media according to an article written by Quartz back in February and now, it seems like the AI news anchor has successfully made its way to South Korean media as well.
-AI news anchor Korea
+**AI news anchor Korea**
According to an article by WHDH, CNN affiliate MBN South Korea has recently debuted the country's very first AI news anchor. This AI news anchor is now tasked with reading the news like any other news anchor would. Would this mean that news anchors will now have an even harder competition for their jobs?
According to an article by WHDH, CNN affiliate MBN South Korea has recently debuted the country's very first AI news anchor. This AI news anchor is now tasked with reading the news like any other news anchor would. Would this mean that news anchors will now have an even harder competition for their jobs?
The AI is said to be a replica of the South Korean anchorwoman known as Kim Ju-Ha and also copies everything coming from her own looks all the way to her facial mannerisms as well as able to copy the sound of her voice. Basically, the AI is a very close replica of the anchor woman but cannot be considered as a clone and only rather modeled after her.
The AI is said to be a replica of the South Korean anchorwoman known as Kim Ju-Ha and also copies everything coming from her own looks all the way to her facial mannerisms as well as able to copy the sound of her voice. Basically, the AI is a very close replica of the anchor woman but cannot be considered as a clone and only rather modeled after her.
-AI in news media
+**AI in news media**
According to MBN, the new AI "Kim" is now featured on the South Korean online channels popping in four times a day in order to deliver the country's main news briefing. Since artificial intelligence is basically a computer, it runs on electricity, not like a human being needing six to eight hours of sleep a day in order to run healthily.
According to MBN, the new AI "Kim" is now featured on the South Korean online channels popping in four times a day in order to deliver the country's main news briefing. Since artificial intelligence is basically a computer, it runs on electricity, not like a human being needing six to eight hours of sleep a day in order to run healthily.
@@ -171,21 +128,8 @@ According to the article by Quartz that reported on China's version of the AI ne
The world's first female AI news anchor announcement came after Xinhua first debuted the world's very first male AI news anchor, according to an article by The Guardian, known as Qiu Hao, during China's very own annual World Internet Conference. The conference happened back in November in Wuzhen.
The world's first female AI news anchor announcement came after Xinhua first debuted the world's very first male AI news anchor, according to an article by The Guardian, known as Qiu Hao, during China's very own annual World Internet Conference. The conference happened back in November in Wuzhen.
-China's Xinhua News Agency on Tuesday unveiled the world’s first female #AI news anchor, “Xin Xiaomeng,’ who will make her professional debut during the upcoming meetings of the country's national legislature and top political advisory body #TwoSessions pic.twitter.com/9gGDpfwfil — People's Daily, China (@PDChina) February 20, 2019
-
-Read Also: Coronavirus and Artificial Intelligence: Researchers See AI Solutions to Combat COVID-19
-
-Xinhua AI anchor
+**Xinhua AI anchor**
Xinhua then stated that the robotic "new employees" have already taken their roles with much enthusiasm ever since its launch in November. As recorded in February 2020 by the article, it was said that the Ai news anchor has already published some 3,400 reports which total about 10,000 minutes in length.
Xinhua then stated that the robotic "new employees" have already taken their roles with much enthusiasm ever since its launch in November. As recorded in February 2020 by the article, it was said that the Ai news anchor has already published some 3,400 reports which total about 10,000 minutes in length.
-This is already impressive for an AI news anchor as it would be extremely hard for a human news anchor to be able to reach this amount of reporting. As for the future, it is still unknown as to what length the South Korean AI news anchor will be reporting. However, it might seem like the AI news anchor will be able to take on bigger roles in the future as seen by China's new anchor accomplishing 10,000 minutes of reporting time.
-
-Related Article: AlphaFold: Will DeepMind's AI Technology Finally Translate to Google's Business?
-
-This article is owned by Tech Times
-
-Written by Urian Buenconsejo
-
-ⓒ 2021 TECHTIMES.com All rights reserved. Do not reproduce without permission.
-
+This is already impressive for an AI news anchor as it would be extremely hard for a human news anchor to be able to reach this amount of reporting. As for the future, it is still unknown as to what length the South Korean AI news anchor will be reporting. However, it might seem like the AI news anchor will be able to take on bigger roles in the future as seen by China's new anchor accomplishing 10,000 minutes of reporting time.
-You can make YouTube Shorts by accessing the YouTube app on your phone and using the feature to record brief videos.
-
-YouTube Shorts is a new feature in beta testing that allows you to record video shorts up to 60 seconds in length.
-
-You can record in 15-second intervals with several tools to edit your videos.
-
-Visit Insider's Tech Reference library for more stories.
-
-10 Things in Tech: Get the latest tech trends & innovations. Loading Something is loading. Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy
-
-YouTube is beta-testing its Shorts feature to create brief videos directly from the app as it hopes to compete with the likes of TikTok, Snapchat, and Facebook and Instagram Stories.
-
-Using your smartphone's camera, you can record brief videos and upload them immediately. The default length is 15 seconds and you can add more time in the app, up to a minute.
-
-The YouTube Shorts feature is now available in more than 100 countries including the US and Canada. Users can find these specific videos by tapping Shorts at the bottom of the YouTube app, on the YouTube homepage, or on their channel page.
-
-Note: After you record your video, make sure to add the #shorts hashtag in the video's title or description to allow YouTube to recommend or promote your Shorts video.
-
-While these Shorts cannot currently be monetized from advertisements, they will affect your number of views and total playtime, and you can direct people to your monetized YouTube channel. YouTube also has a $100 million fund to support creators who help build the Shorts community.
-
-Requirements to make YouTube Shorts YouTube Shorts can be up to 60 seconds in length. A 60-second YouTube short can be several 15-second videos combined or one continuous video.
-
-The videos must be shot in a vertical orientation.
-
-The video can use audio from YouTube's library or other videos but only for up to 15 seconds.
-
-How to make YouTube Shorts
-
-1. If you don't already have the YouTube app on your device, download it for your Android or iPhone and sign in.
-
-2. Tap the Create button, which is the plus symbol in the bottom-center.
-
-Tap the "Create" button at the bottom of your YouTube app. Grace Eliza Goodwin/Insider
-
-3. In the pop-up, tap Create a Short, which has a camera icon next to it.
-
-Select "Create a Short." Grace Eliza Goodwin/Insider
-
-4. If this is your first time using this option, your device will ask for permission to allow YouTube to use the camera and microphone.
-
-5. Once approved, you land in the YouTube Shorts recording page.
-
-6. YouTube shorts recording length defaults to 15 seconds. By tapping on the number "15" above the record button, you can change it to 60 seconds.
-
-Tapping on the number above record allows you to change your recording time from 15 to 60 seconds. Grace Eliza Goodwin/Insider
-
-7. Tap the Speed icon of a speedometer on the right to speed up or slow down the recording.
-
-8. You can also set a time for the camera to start without you by pushing Timer, just below Speed.
-
-9. Finally, Filters allows you to apply various visual filters to your recording. Some Android users may be missing this function.
-
-10. Once ready, hit the Record button. Tapping it again will stop the recording; then tap again to record the next segment in the same video.
-
-Tapping the "Record" button starts and stops your recording. Grace Eliza Goodwin/Insider
-
-11. Tapping the Undo button at the bottom, represented by a left-facing arrow, will delete the last segment but not the whole video. The Redo button, represented by a right-facing arrow, will return that segment to the video.
-
-12. When you're done recording, tap the check mark in the bottom right to preview your video and add music, text, and filters. When done, tap Next.
-
-Once you've tapped the "done" checkmark, you can continue enhancing your video. Grace Eliza Goodwin/Insider
-
-13. Finally, add a title and adjust sharing settings. Add the #shorts hashtag to the title to ensure it can be seen or promoted with YouTube's other Shorts videos.
-
-Create a title, adjust your sharing settings, and upload the Short. Grace Eliza Goodwin/Insider
-
-14. Tap Upload and it will be added to your YouTube.
-
- ## YouTube Taps into the Popularity of BTS to Boost its New 'Shorts' Option
After rolling out the next stage of its TikTok-esque 'Shorts' feature last week, which sees the beta version of the option now available in all regions, and making Shorts available to all US users last month, YouTube is now looking to take Shorts to the next level, as it seeks to fend off rising competition from TikTok on the short-form video front.
After rolling out the next stage of its TikTok-esque 'Shorts' feature last week, which sees the beta version of the option now available in all regions, and making Shorts available to all US users last month, YouTube is now looking to take Shorts to the next level, as it seeks to fend off rising competition from TikTok on the short-form video front.
@@ -139,7 +42,7 @@ Today, YouTube has announced its first exclusive Shorts dance challenge, which w
As per YouTube:
As per YouTube:
-"Starting this Friday, anyone from across the globe can create a 15-second YouTube Short right from the YouTube mobile app, replicating the core dance moves from the “Permission to Dance” music video. The dance moves for this challenge are the “International Sign” gestures that the septet was seen doing in the music video, bearing the meaning “Joy,” “Dance” and “Peace”.
+> "Starting this Friday, anyone from across the globe can create a 15-second YouTube Short right from the YouTube mobile app, replicating the core dance moves from the “Permission to Dance” music video. The dance moves for this challenge are the “International Sign” gestures that the septet was seen doing in the music video, bearing the meaning “Joy,” “Dance” and “Peace”.
Between July 23rd and August 14th, YouTube is inviting BTS fans to post their own version of the dance moves to Shorts, with BTS then selecting some of their favorite Shorts to be included in an official compilation video. Users need to include the hashtags #PermissiontoDance and #Shorts for their creations to be considered.
Between July 23rd and August 14th, YouTube is inviting BTS fans to post their own version of the dance moves to Shorts, with BTS then selecting some of their favorite Shorts to be included in an official compilation video. Users need to include the hashtags #PermissiontoDance and #Shorts for their creations to be considered.
@@ -147,7 +50,7 @@ Linking into BTS is a smart move by YouTube as it seeks to raise awareness of Sh
Over the past 12 months, BTS' videos have seen over 10 billion views on the platform, as the band continues to gain momentum, while BTS is also one of the top 5 most-viewed artists on YouTube this year.
Over the past 12 months, BTS' videos have seen over 10 billion views on the platform, as the band continues to gain momentum, while BTS is also one of the top 5 most-viewed artists on YouTube this year.
-"With 54 million subscribers on its Official Artist Channel, they are the third most-subscribed artist on YouTube. BTS has joined YouTube's coveted billion views club on three different occasions with its hits DNA, Boy With Luv, and most recently Dynamite."
+> "With 54 million subscribers on its Official Artist Channel, they are the third most-subscribed artist on YouTube. BTS has joined YouTube's coveted billion views club on three different occasions with its hits DNA, Boy With Luv, and most recently Dynamite."
That popularity will no doubt see more people giving this Shorts tie-in a shot, and if they subsequently have a good experience, and gain traction with their Shorts clips, that could help YouTube boost Shorts adoption, and steal some audience away from TikTok.
That popularity will no doubt see more people giving this Shorts tie-in a shot, and if they subsequently have a good experience, and gain traction with their Shorts clips, that could help YouTube boost Shorts adoption, and steal some audience away from TikTok.
@@ -159,5 +62,4 @@ We all know what happened when the youth switched from MySpace to Facebook, and
YouTube's connection with BTS may be the best idea yet on this front, and while it likely won't see Shorts steal a heap of TikTok's thunder, it will increase awareness of the tool, and give it a better shot at winning out.
YouTube's connection with BTS may be the best idea yet on this front, and while it likely won't see Shorts steal a heap of TikTok's thunder, it will increase awareness of the tool, and give it a better shot at winning out.
-And if YouTube can also highlight its reach and monetization benefits to creators, that could end up delivering a bigger blow to TikTok, in the longer term.
-
+And if YouTube can also highlight its reach and monetization benefits to creators, that could end up delivering a bigger blow to TikTok, in the longer term.
+YouTube is beta-testing its Shorts feature to create brief videos directly from the app as it hopes to compete with the likes of TikTok, Snapchat, and Facebook and Instagram Stories.
+
+Using your smartphone's camera, you can record brief videos and upload them immediately. The default length is 15 seconds and you can add more time in the app, up to a minute.
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+The YouTube Shorts feature is now available in more than 100 countries including the US and Canada. Users can find these specific videos by tapping Shorts at the bottom of the YouTube app, on the YouTube homepage, or on their channel page.
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+Note: After you record your video, make sure to add the #shorts hashtag in the video's title or description to allow YouTube to recommend or promote your Shorts video.
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+While these Shorts cannot currently be monetized from advertisements, they will affect your number of views and total playtime, and you can direct people to your monetized YouTube channel. YouTube also has a $100 million fund to support creators who help build the Shorts community.
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+**Requirements to make YouTube Shorts**
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+* YouTube Shorts can be up to 60 seconds in length. A 60-second YouTube short can be several 15-second videos combined or one continuous video.
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+* The videos must be shot in a vertical orientation.
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+* The video can use audio from YouTube's library or other videos but only for up to 15 seconds.
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+**How to make YouTube Shorts**
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+1. If you don't already have the YouTube app on your device, download it for your Android or iPhone and sign in.
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+2. Tap the Create button, which is the plus symbol in the bottom-center.
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+3. In the pop-up, tap Create a Short, which has a camera icon next to it.
+11. Tapping the Undo button at the bottom, represented by a left-facing arrow, will delete the last segment but not the whole video. The Redo button, represented by a right-facing arrow, will return that segment to the video.
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+12. When you're done recording, tap the check mark in the bottom right to preview your video and add music, text, and filters. When done, tap Next.
+13. Finally, add a title and adjust sharing settings. Add the #shorts hashtag to the title to ensure it can be seen or promoted with YouTube's other Shorts videos.