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+title= "7 content marketing trends you can’t ignore in 2021"
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+date= 2021-07-19T00:33:17+08:00
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+tags = ["marketing"]
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+type = "blog"
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+categories = ["marketing"]
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+banner = "img/banners/banner-3.jpg"
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+ ## 7 content marketing trends you can’t ignore in 2021
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+ ]
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+
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+6 min read
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+
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+By Luke Fitzpatrick
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+
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+For digital marketers, the coming of a new year comes with a chance to improve and strengthen their marketing strategies. This could mean staying up to date with the trends that could shape the world of digital marketing for small businesses.
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+
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+With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect in 2021. Let’s look at seven of the content marketing trends to adopt this year:
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+
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+1. Value-driven content will matter more
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+
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+At this time and age, web users see a lot of content on the internet. With the sheer volume of blogs and content uploaded each day, you can expect people to become picky when it comes to what content they want to consume. At best, they pick an article containing information they haven’t read anywhere else on the internet.
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+
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+Remember that you’re not the only one offering your products in the market. You have to make sure that you stand out among your competitors. If you’re giving away eBooks or guides that contain generic information, they’re less likely to give out their contact information to get access to your offers.
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+
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+The best chance you have at gaining your customers’ trust is to offer content that drives value. Start by thinking of how your product will affect their lives in the long run. If you focus too much on directly promoting the product itself, chances are, your audience will skip it and look for information they need elsewhere.
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+
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+For instance, if you’re selling a fruit juicer, instead of just producing content about what it is and how it’s used, you can talk about the health benefits of consuming fruit juices. You can also talk about how using the fruit juice will help them save time, effort, etc.
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+
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+Use concrete examples, and if possible, use your customers’ testimonies. Reading other people’s experiences with a product or service will affect how consumers view your product, thus, helping you convert them into customers.
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+
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+2. Video content will continue to dominate in the digital marketing arena
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+
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+Videos are one of the most effective mediums to deliver your brand’s message out there. People are highly visual, and many consumers are more likely to prefer consuming information in the form of a 2-3 minute video than scroll through blogs.
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+
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+When HubSpot conducted a survey on video marketing in 2017, they found out that 54 percent of their 3,010 consumers from the US, Germany, Colombia, and Mexico would like to see videos from brands. These video marketing statistics from DepositPhotos in 2017 are also worth considering:
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+
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+90 percent of consumers say that watching a video helps them make buying decisions.
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+
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+Adding videos to your website’s landing pages can lead to 80% more conversions.
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+
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+The mere mention of videos on your email marketing subject line can lead to a 19% increase in open rates.
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+If anything, it tells us that if your brand isn’t utilizing video marketing, you might as well start doing it now. Videos are easy to consume, and it keeps your audience engaged.
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+
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+Moreover, with events and face-to-face interaction still limited in 2021, live video events, like webinars, will become one way businesses can generate leads, work with influencers to promote their brand, and ultimately raise their profits.
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+
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+3. Consumers will prefer hyper-personalized content
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+
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+Personalization has long been a digital marketing trend, and it will continue to be one in 2021. But as customers become savvier, merely using your customers’ first names may not be enough to improve their experience. If you want to drive more traffic and increase conversions, and therefore, sales, you have to know what your customers want.
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+
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+This is where the concept of hyper-personalization comes into play. Hyper-personalization is the use of artificial intelligence (AI) to collect data from your web visitors — their activity on your website, products they frequently view, and more. The more data you have, the better personalized content you’ll be able to deliver to your audience.
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+
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+You can collect these data using third-party software like Google Analytics, HubSpot’s Marketing Hub, and more. With the data, you can create personalized emails, pop-ups, and other content tailored to your audience preferences. For instance, if one of your web visitors abandoned their cart after shopping, you can send them a follow-up email after a few hours to remind them to complete the purchase process.
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+
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+4. Topical authority will start to matter more
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+
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+Search engine algorithms will be placing more emphasis on expertise and authority when it comes to ranking websites on the search engine results page (SERPs). Topical authority talks about the website’s depth of knowledge when it comes to a specific subject matter. It’s typically achieved by writing longer and high-quality content.
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+
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+The reason behind this is that when you have long-form content, you’ll be able to discuss a topic in more depth. In other words, you’ll be supplying more information to your consumers, which will eventually help you gain their trust. If other websites find your content valuable, they may use it as a reference, and in turn, you’ll gain backlinks — another important SEO ranking factor.
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+
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+5. Voice searches will impact how content marketing will sound like
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+
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+The advent of Siri, Alexa, and Cortana brought people’s strategy to the next level. Now, screenless searching is something that millions of people in the U.S. do every single day. By simply asking the AI-powered voice assistant, they can have the answers spoken back to them without even looking at or touching the device.
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+
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+If you want to up your content marketing strategy in 2021, optimizing your content for voice searches won’t just be an option but a necessity.
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+
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+The easiest way to optimize your content is to write your product description so that it answers questions in a straightforward manner. This obviously causes a shift in how content marketing will sound like how we write isn’t exactly the same as how we speak. With voice search optimization, you’ll have to ensure that your content will adapt to the natural language.
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+
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+When writing, try to use complete sentences with long-tail keywords within your content. You can also take advantage of “near me” searches to appeal to more targeted and local searches.
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+
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+6. AI-Powered content will start to dominate
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+
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+The beauty of artificial intelligence is that it can take a lot of things off people’s plates. In content marketing, AI proves this statement to be true. It helps collect customer information for personalization, but it can also make use of those data to generate targeted content that they can send to consumers. From captions to summaries, AI-powered tools can help you develop that.
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+
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+One tool, in particular, the GPT-3 by the OpenAI Company, has been known to generate decent-quality content. It sources information and references all over the internet, which it then uses to create content. AI-driven content will help build your website’s authority over time.
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+
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+Chatbots are also AI-powered, and they are getting smarter every single day. Now, stores can use their chatbots to assist their customers in order placement, check out, and tracking. Businesses can also use chatbots to deliver information quickly, thus adding more support to your business’s content marketing strategy.
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+
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+7. Content atomization will be a thing
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+
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+With movements still limited for people because of COVID-19, getting content out there will be slightly different in 2021. Marketers would have to make use of what they currently have to expand their reach. This is then where content atomization comes into play.
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+
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+Content atomization is breaking down long-form content into five or more content pieces. Each of the articles will be discussed in more detail and maybe presented from a new angle.
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+
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+For instance, if you created an eBook guide on your fruit juicer, you can pick some of the subheadings individually and build content around that. You can publish it as a blog or newsletter. You can also turn your eBook into shorter, more digestible content like an infographic.
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+
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+Constant content production will be vital as businesses move forward. Content atomization allows them to maximize what they already have and turn it into something more engaging and fun for the audience. It also benefits them in a way that they won’t have to spend more on content creation since they will only be repurposing old content.
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+
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+Final thoughts
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+
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+You may have heard of the adage “content is king” a hundred times before, but in 2021, it will remain very much true. As people continue to look at new ways to access and consume information, marketers will have to adapt to these content marketing trends to make sure that they deliver the content their audience needs at the right time.
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+
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+Digital marketing for small businesses has come a long way since. If the pandemic has taught us anything, it’s that for businesses to survive; they have to be ready to adapt to changes. Content provides a way for marketers to reach their audience. If done right, your strategies might just help convince consumers and persuade them to convert into paying customers.
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+
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+About the author
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+
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+Luke Fitzpatrick has been published in Forbes, Yahoo News and Influencive. He is also a guest lecturer at the University of Sydney, lecturing in Cross-Cultural Management and the Pre-MBA Program.
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+
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+
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+ ## Top 6 Trends Of Digital Marketing By Sanjay Kumar Gupta This 2021 Business Year
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+
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+ ]
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+
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+In the growing competition of digital trends, it has become important to deliver absolute effort when promoting individuals or brands. 2021 has brought back the new flavour of branding online rather than promoting it offline. Sanjay Kumar Gupta understood the importance of digital marketing way before time. He started his first venture at the age of 18 and found major success through his creative ideas and entrepreneurship. His website ‘Finance Rewind’ became the hub for all digital solutions making the website the most viewed. Since he was born in a middle-class family in Delhi, he has always worked hard to achieve the best in his life. His work was soon recognized by many, and he has millions of followers online.
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+
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+Here are a few digital marketing trends this 2021 business year that shall change the game forever-
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+
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+Influencers trending
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+
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+Influencer marketing in the digital platform has proved to be the new age solution for getting more reach. From being trusted more to being generating more actual sales turnover, influencers can make the difference. As influencers are the most-watched over the internet and are loyal badge holders, the customers happen to believe in the product or services more than usual. This builds trust in a brand helping in reaching millions and turning the actual sales game.
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+
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+Videos for the brain
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+
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+Be it schools or corporate; people have seen a major shift of interest from working on PPTs or papers to video representation. The idea is simple here, the more the human brain finds interest in something, the likely they shall remember it. Videos are fun ways to remember ideas, projects, numbers or stories, and that is the reason when people watch a video, they remember it for ages as it leaves an impact on their brain. Digital marketing is now more on videos, and after the lockdown and the shutting up of countries, people love the alternatives to be at home and find their entertainment at ease.
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+
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+AI is the new human
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+
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+Artificial Intelligence for the win as multiple companies uses it to make it easier for them to find patterns and prepare a client-based marketing strategy for greater success. AI makes it easier for companies to track their actual data. Since AI is way cheaper and better at its performance, it has become the new human brain to do doing business.
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+
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+Social Media enlightening branding
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+
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+For a decade, social media has turned all heads towards its usage and popularity. Be at 18 or 60; every age group is now on another social media platform. Big brands or individual is on social media to enhance the chances of being the chosen one by the viewers. Customers now go online platforms to buy products or services, and platforms like things have enlightened many possibilities in branding as millions are now watching.
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+
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+Make it customized
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+
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+Humans interact with each other through customized words and appropriate construction of thoughts to deliver the message amongst each other to ensure appropriate communication. This process of customizing thoughts and services is known as personalization. Just like humans, brands and the individual business unit can be only relatable when they personalize their interaction with their customers. The practice of personalization is the reason customers connect better with the brand and hence end up availing of services or products.
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+
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+Mr. Sanjay Kumar Gupta believes that “Inspiration is the most important part of our digital strategy. It’s much easier to double your business by doubling your conversion rate than by doubling your traffic. Think about what the user is going to type and hence act accordingly. People are crazy about being understood and served accordingly, and that is what our company has been following for years.”
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+
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+He added, “Digital Marketing is the new tool that can make or break the deal. The power of digital presence and the need to consider digital interaction should be put to play. I have always believed that even if you are in business, you need to consider the need of your consumer and that can be only done by putting your foot in their shoes and understanding their need.”
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+
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+For in-depth, objective and more importantly balanced journalism, Click here to subscribe to Outlook Magazine
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+
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+ ## Fashion video marketing: all the uses of an irreplaceable tool
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+
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+ ]
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+
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+Video marketing in the fashion industry is effective, which is likely to become increasingly important in the coming months and, in general, in a post-pandemic world.
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+
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+After all, fashion, like many other sectors, has had to adapt and will increasingly have to adapt to the changes imposed by this health emergency.
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+
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+In fact, if we look closely, fashion is one of the areas that will have to be radically rethought: no longer able to exploit events as the central moment for proposing a new collection, companies will be forced to find alternative ways. Some of them will be decidedly disruptive.
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+
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+The year of the fashion revolution
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+
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+Although 2020 was a difficult year in general, it has nevertheless stimulated a reflection by many fashion brands on the timing and mode of operation of their business.
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+
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+It is in this context that Giorgio Armani has given voice to this phase of transformation, writing that the crisis is instead a wonderful opportunity to slow everything down, to realign everything, to draw a more authentic and true horizon (ilfattoquotidiano.it).
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+
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+Rethinking production and distribution times, therefore.
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+
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+Echoing the great Italian designer were other important names in the sector, such as Alessandro Michele, the creative director of Gucci, who declared that they would reduce the number of annual fashion shows down to two (tgcom24.mediaset.it).
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+
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+Many other fashion houses have followed suit, choosing to suspend their events in order to rethink a new and alternative way of doing fashion.
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+
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+What started from the need for security and safety has completely revolutionized the industry as we all know it, bringing even an event as iconic as the fashion show into question.
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+
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+Can fashion exist without fashion shows?
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+
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+Before COVID-19, it would be difficult to imagine that the fashion industry could exist without fashion shows. However, faced with the emergency, we realized that this alternative is not only feasible, but sometimes even necessary.
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+
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+For this reason, over the past few months, companies have experimented with different solutions in order to try to convey the same experience.
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+
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+One of these solutions has been to organize digital fashion shows. In the first Digital Fashion Week in history, all the major fashion brands showed their collections through images, videos, or streaming events. Despite the good intentions and the positive response to it, detractors have mercilessly criticized the initiative, branding it as Netflix Style.
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+
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+According to many critics, the videos were “naïve” and, except for a few cases, they were all too similar.
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+
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+The point, of course, does not concern the collections presented, but the way in which they were presented. For us, the way that the video was used is of most interest. In fact, it’s necessary to reflect on the effectiveness of these tools when we talk about conveying fashion industry content, which by definition should be impactful.
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+
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+Fashion video marketing
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+
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+In addition to the criticism, there are instances where fashion video marketing has been seen as “genius” or, in any case, truly distinctive.
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+
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+One example comes from John Galliano, who made a 50-minute YouTube film showing a “behind the scenes” view of the creative process that led to the conception of the collection.
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+
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+“In fact, a succession of calls via Zoom and FaceTime, messages, emails, images made by a thermal camera with the support of AI and an X-ray app, creating poetic and powerful visuals. The result is bewitching: a reflection on the revenge of creativity in a time of total chaos, with an emphasis on clothing production.”
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+
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+In another example, Loewe created a “show-in-a-box” by delivering a time capsule that contained a pattern and reproduction of the iconic elements of the collection so that the recipient could personally compose the new looks, transforming the desk into an atelier and bringing a “coffee table version” of the fashion show to each individual.
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+
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+Two additional components – the digital and audio – completed the package. It included a soundtrack on vinyl combined with a paper record player and performances, conversations, and music were live-streamed by creative director Jonathan Anderson over a 24-hour period.
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+
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+These two examples demonstrate that video can be an effective format for communication in the fashion industry as long as we know how to use it – in other words, as long as it’s used creatively.
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+
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+For this reason, it is essential to imagine innovative uses that can effectively convey an immersive and exciting experience like a fashion show.
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+
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+One of these is undoubtedly the use of personalized videos.
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+
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+Personalized video for the fashion industry: talking to each person to reach everyone
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+
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+If we think of traditional video, one downside is that, created for the masses, a video can be seen as impersonal since it works according to a broadcasting logic: one person speaks and transmits while many passively watch.
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+
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+By nature, this “one-to-many” modality does not allow the viewer to actively participate in the content; at the most, viewers can be reached on an emotional level depending on the narrative or the theme.
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+
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+The same marketing trends of 2021 indicate that companies must be able to put the individual with his needs and interests at the center of their strategy in order to make them feel like an active and relevant part of the relationship with the brand.
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+
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+For this reason, the simple logic of showing one’s own collection in a video is not enough; users want more, they are looking for something different and personalized videos can be an innovative and effective solution for enhancing the business and providing a memorable experience.
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+
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+What does it mean to create a personalized video?
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+
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+To understand the benefits that personalized videos offer, it is first necessary to understand what we mean by personalized video.
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+
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+To personalize a video, it is no longer enough for it to directly address the user or call them by name: in fact, this is ” level zero” of personalization. Expectations from users are higher and much more sophisticated than this.
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+
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+A personalized video is, first of all, a video whose content changes in almost all its parts depending on who is watching it, which means that not everyone sees the same scenes. But you can go even further: maximum personalization is achieved when you give the user the ability to interact with the content, so that they actively choose what to see.
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+
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+This is exactly what you can do by using Doxee Pvideo®, a product created to create and distribute personalized and interactive videos.
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+
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+Doxee Pvideo® allows you to create videos composed of scenes that are selected according to the data of each recipient. To this, you can add text and custom banners, as well as ad-hoc chosen images and even a custom voice, thanks to the Doxee text-to-speech and audio library.
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+
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+And that’s not all.
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+
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+Thanks to the User-Directed-Storytelling (UDS) feature in Doxee PVideo® each user can independently choose the narrative path and navigation, moving horizontally and vertically within the video, actively building it right before their eyes. This process clearly involves the user, who is the protagonist of a real experience that is more than personalized, and, well, personal.
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+
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+How to use a personalized video in the fashion industry
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+
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+The kind of bi-directional storytelling that can be built with this type of video lends itself to so many different uses, as long as you’re creative. In this sense, the examples that were seen above can be inspiring.
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+
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+One use can be to show your pieces as in a fashion show, but leaving the user to choose which garment they’d like to focus on. For example, a specific video could be created for each model, and the viewer could then decide to see it by clicking on it.
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+
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+In the same way, just like in the Loew time capsule, one can imagine creating videos where the user directly interacts to “compose” the various models of the collection, thus participating directly in the creative process behind each fashion show.
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+
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+All of this makes the simple viewing of a video much more immersive and able to emotionally involve the user, who has the feeling of a real event experience, even if through a digital medium.
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+
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+However, the fashion industry doesn’t live only on fashion shows–there are opportunities to use personalized videos in many other ways.
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+
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+Personalization boosts conversion
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+
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+Perhaps one of the most important ways is related to apparel purchases, especially at a time like this when physical stores are suffering greatly and often find themselves with a large amount of unsold merchandise.
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+
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+Although sales through digital platforms also remain a small percentage compared to the whole business, it is now clear that in order to survive, the sector will have to start exploiting all the main digital solutions, if only for future growth prospects. In fact, for some time now, the sale of clothing products online has been on the rise: already in 2019, the sector was scoring a +16%, totaling about €3.3 billion (ilsole24ore.com).
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+
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+And this is just the beginning, considering that growth projections give the online fashion sector over 20% for the next few years, to the point that brands are starting to think about creating capsule collections designed specifically for the online market (www.agi.it).
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+
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+In this sense, personalized videos can play a central role and be a formidable marketing tool.
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+
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+They can be used to create a launch event for a collection, playing the role of a personalized invitation card and a digital event to follow, within which the user can use interactive elements to discover more about the garments of the collection itself.
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+
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+In addition, personalized videos can be used as a conversion tool, giving the customer the chance to “walk” inside the “digital store” that contains all the available clothes and perhaps purchase them directly through a specific function of the video.
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+
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+You can also imagine inserting interactive elements that the user can click on while viewing in order to be redirected to the relevant landing pages.
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+
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+In this way, the conversion phase is inserted perfectly within the storytelling without being perceived as annoying or intrusive.
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+
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+A video to keep in touch
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+
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+Finally, another very interesting use of personalized videos is within newsletters.
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+
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+Brands, no matter the sector, need to continue to reach users with relevant content even after the purchase in order to build a stable and lasting relationship with them. In this sense, inserting a personalized video in your newsletter to communicate the release of a new collection, an exclusive event, or specific offers is often a winning move.
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+
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+First of all, because it is consistent with the consumption trends of digital content, where videos are the preferred format for users.
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+
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+Secondly, because they make the email itself more interesting in the eyes of the customer, which is crucial considering that the average user is bombarded by hundreds of messages on a daily basis; therefore, it’s critical to create content that makes your brand stand out from the rest (rocketium.com).
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+
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+Finally, using personalized videos in your newsletters allows you to strengthen the consistency of your storytelling, which can take full advantage of the potential of each touchpoint.
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+
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+Integrating a sophisticated medium with an otherwise common communication channel to reach users reinforces the aspirational positioning that should be inherent in every fashion strategy and, moreover, demonstrates an attention to detail that will positively influence every customer.
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+
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+ ## 3 Marketing Trends That Can Give Your Brand the Boost It Needs This Summer
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+
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+ ]
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+
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+I know many people in the marketing world who don't pay much attention to the latest trends. They believe trendy marketing tactics today will fizzle out tomorrow. While this is true in some cases, I believe there are some trends worth paying attention to. It can be challenging to figure out the difference between the two, but lasting trends are those that can be measured and have a visible impact on your efforts.
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+
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+By knowing what the trends are, you can increase your brand exposure, gain new customers, and build lasting customer relationships. This is something I have learned first-hand during my many years in the marketing realm. That said, here are some of the hottest marketing trends that you don't want to ignore this summer-- especially if you want to give your small business a boost.
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+
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+1. Purpose-Driven Marketing
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+
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+The Covid-19 pandemic made many brands realize that purpose-driven marketing was a great way to reach people with their message. At a time when things were uncertain, most people wanted to know that they were purchasing from brands that were making a difference in the world.
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+
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+With purpose-driven marketing, your brand will connect with your audience through a common cause that most of your customers believe in. All the decisions and actions of the brand are simplified to one question: Does this represent our purpose?
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+
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+Some brands will promote environmental awareness or focus on things like gender inequalities, racial issues, or human rights. Consumers are more likely to buy something from a brand when the brand makes its strong and clear purpose known because they see that their purchase is going to have a positive impact on the world around them. Also, these people are almost five times more likely to recommend your brand to others.
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+
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+2. Sending Check-Ins to Your Customers
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+
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+During the pandemic, your brand may have struggled to find the right words when trying to communicate with prospects and customers. Some brands decided to stay silent, others ignored the pandemic going on around them and kept communicating like nothing was happening. Other companies leaned into important issues that impacted their target audience and addressed them in commercials.
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+
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+As things continue to return to "normal," it is up to you to find ways to reconnect with your prospects and customers. Some ways to do this includes questionnaires, surveys, and one-to-one feedback, which can provide you with unique and personable responses so that you better understand how the pandemic affected your customers. By reconnecting, you show you care and prove that you want to provide your customers the experience they want, need, and expect.
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+
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+3. Play Into FOMO
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+
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+ ## 6 Ways to Use Video Editing Software to Grow Your Brand Online
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+
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+ ]
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+
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+4. Boost Sales with Product Demonstration Videos
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+
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+Demo videos are popular, and for good reason. They serve a variety of purposes, including:
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+
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+Reducing skepticism.
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+
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+Consumers were already skeptical before the pandemic, but the tidal wave of misinformation among informational sources put trust at an all-time low, according to the Edelman 2021 Trust Barometer.
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+
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+Demo videos help to alleviate that lack of trust because you aren’t making an empty pitch and expecting customers to simply take your word — you’re showing them exactly what your product can do.
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+
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+Explaining key features.
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+
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+The beauty of demo videos is that they give you the ability to present your products in a matter-of-fact, conversational way instead of a pushy sales pitch.
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+
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+Much like the psychology behind relying on content marketing instead of cold calls, this low-pressure approach is more appealing to consumers. It also gives you the opportunity to explain why your product is unique in the market and how it can solve your customers’ problems.
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+
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+Saving time and money compared to live demos.
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+
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+Even before the era of social distancing and limited capacity, your brand’s reach with an in-person sales rep was much more limited than its digital reach, especially in foreign markets. (Not to mention the expenses that add up when you factor in salary, travel, commission, accommodations, and other expenses that accumulate when sales reps travel.)
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+
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+Now, all you have to do is send out a link, and anyone can see the product demonstration.
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+
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+5. Embed Videos Directly into Your Website
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+
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+Search engines love videos, which is good news for SEO ranking. Videos encourage your visitors to spend more time on your website while also offering better engagement than plain text or images.
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+
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+Adding videos to your landing pages can improve conversions by 86%, making them powerful additions to the rest of your content.
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+
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+There are tons of opportunities to utilize video on your website:
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+
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+Product pages can show the products in use or modeled on a person.
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+
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+The homepage can feature your latest collection launch.
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+
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+Your “About Us” page could have a fun behind-the-scenes look at the company and the people who keep it running. That gives consumers a much better picture of who you are than a column of text could.
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+
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+In the end, videos are all about engagement. It just makes sense to engage your audience directly on your website.
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+
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+6. Incorporate Videos into Your Email Campaigns
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+
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+Email and video were meant to be together. And don’t just take our word for it — adding videos to your email campaigns has been shown to increase clickthrough rates by as much as 300%.
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+
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+Depending on your email marketing tools, there’s an extra opportunity to capitalize on video effectiveness by setting up viewing data to generate a workflow based on whether a customer watched the video, and if so, which video they saw.
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+
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+For example, if a lead watches 80% of a demonstration video for your latest product update, that would be a prime opportunity to filter them into a particular sales funnel with similar follow-up content and an omnichannel approach with relevant ads.
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+
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+How to Accomplish Your Video Goals with Movavi Editing Software
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+
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+We’ve seen a lot of ways that video can work to your brand’s advantage by spreading awareness, increasing leads, and boosting web traffic, clickthrough rates, and SEO rankings.
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+
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+But it’s important to remember that the quality of your videos is going to play a big role in defining your success.
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+
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+Before you start creating your first video, consider the basics:
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+
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+Video Context
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+
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+Where is this video going to be featured?
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+
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+Is it a targeted ad on social media, or an “About Us” video that’s going to be featured on your contact page?
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+
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+Context matters. Be sure you’re setting the appropriate tone and delivering the right information.
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+
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+Visitor Intent
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+
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+What stage of the sales funnel is your target audience in?
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+
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+Are the viewers being introduced to your brand for the first time, or are they already familiar with you and looking for more in-depth information about your products and services?
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+
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+Motivation
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+
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+What do the viewers want?
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+
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+What problem are they trying to solve, and what is your solution?
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+
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+For example, an instructional video showing how to use your product is going to have a different look and feel than a promotional video advertising a flash sale.
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+
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+All of these considerations should be carefully thought out as part of your initial strategy.
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+
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+Once you have your plan, you need to have the right tools to bring your vision to life.
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+
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+Cue Movavi.
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+
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+We were tired of overpriced, complicated multimedia software solutions that were neither beginner- nor budget-friendly. So we set out to change the standard and make powerful editing programs available for anyone at any skill level and any budget.
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+
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+Our mission is to create an environment that makes handling video, audio, and image files an enjoyable and time-saving experience. We want to give our users the tools they need to solve any multimedia task with our affordable, easy-to-use mobile, desktop, and online apps.
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+
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+Our products work for both Windows and Mac. We offer everything you need to reach your video marketing goals:
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+
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+Video Editor : Intuitive video-editing software that includes special effects, keyframe animation, ready-made intros, titles, filters, transitions, Chroma Key to change backgrounds, and more.
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+
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+Intuitive video-editing software that includes special effects, keyframe animation, ready-made intros, titles, filters, transitions, Chroma Key to change backgrounds, and more. Video Converter : A lightning-fast converter capable of converting your media files into more than 180 formats. Transfer videos, music, and images to any platform or device while preserving the quality.
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+
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+A lightning-fast converter capable of converting your media files into more than 180 formats. Transfer videos, music, and images to any platform or device while preserving the quality. Screen Recorder: Software to easily record webinars, online calls, video instructions, tutorials, live streams, online events, and more. Our intuitive tool allows you to draw on your screen, use your webcam, show the mouse and keystrokes, and even schedule a recording to start automatically at the date and time of your choosing. This is a must-have program if you’re interested in screencasts.
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+
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+Whether you’re a beginner or a professional, our products are easy to use with a wide range of functionality that can be optimized for personal use, business, or education for both students and teachers.
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+
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+All Movavi software is available in a trial version so users have the option to test-drive the programs and make sure the software will be a good fit to suit their needs.
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+
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+Trial versions include all of the full-version functionalities, but they do have a time limit for how many days after installation they can be used.
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+
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+Unbridle Your Creativity and Start Your Video Marketing Campaign with Movavi
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+
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+We’ve covered some of the current successful trends to make video a powerful addition to your content strategy, and also looked at the tools available to help you turn that vision into a reality.
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+
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+Your multimedia editing software shouldn’t be so complicated to use that it costs too much of your valuable time to create assets, making video an unattainable goal for your brand. That’s exactly why we developed an affordable option that doesn’t require an expert to operate.
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+
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+The success or failure of your video campaign largely depends on the tools you have available. Simple but powerful software can take you much further than overly complex programs that have so many bells and whistles they’re difficult to navigate.
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+
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+In the end, what truly matters is bringing your beautiful video content to life in a form best optimized to benefit your brand, whether that’s social media, email, website, or other avenues.
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+
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+Are you ready to jumpstart your next marketing strategy? Let’s team up! Give Movavi a try and see how we can help your brand take off with new video content.
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+
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+
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