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webSite/content/blog/whatiscopywritng.md

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+title = "How to Improve Your Content with 5 SEO Copywriting Tips?"
+date = "2021-07-22T13:39:46+02:00"
+tags = [""]
+categories = ["trends"]
+banner = "https://amp.dev/static/remote/?url=https%3A%2F%2Fblog.amp.dev%2Fwp-content%2Fuploads%2F2021%2F04%2Fimage1-768x355.png"
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+
+What is SEO copywriting? SEO copywriting is the process of creating well-optimized content that attracts users and allows search engines to represent your content on SERPs better.
+
+And in this guide, we’ll go over the basics of SEO copywriting and tips and tricks to ensure that your writing is top-notch.
+
+What is SEO Copywriting?
+------------------------
+
+SEO copywriting is content that is well written for both users and search engines. Three simple reasons why you need SEO copywriting for your business:
+
+*   To attract more qualified traffic at minimal cost
+*   To create trust by providing the content your audience is searching for
+*   To convince readers to take action (download your app, subscribe to your [podcast](https://www.semrush.com/blog/podcast-stats/), make a purchase, etc.) and/or convert them into customers
+
+10 Steps to SEO Copywriting Success
+-----------------------------------
+
+Well, let’s get right into it. You want the keys to SEO copywriting success; we’ll give them to you. 
+
+A well-thought-out piece of content starts from the beginning. We’ll outline X steps to ensure that you create optimized content that is easily understood by search engines and users alike.
+
+### 1\. Find the Right Keywords
+
+An SEO copywriter needs to identify the keywords for the content piece that they’re writing. Some of these factors will be important when planning out the strategy for a piece of content:
+
+*   Text type (blog post, landing page, eBlast)
+*   The purpose of the text (informative, subscribe, transaction, etc.)
+*   Audience
+*   Style and/or tone of voice
+*   Right keywords to target
+
+Let's talk about, arguably, one of the most critical factors on this list: keywords. Keywords are terms that people search for on the internet to find information.
+
+Successfully [targeting the right keywords](https://www.semrush.com/blog/keyword-research-guide-for-seo/) while keeping search intent in mind will help you get there. 
+
+You shouldn't guess at the right keywords — make use of online software to assist with your keyword research. 
+
+Semrush’s [Keyword Magic Tool](https://www.semrush.com/analytics/keywordmagic/start) can help. Type in your primary search term (“seed” keyword), and the tool will show you semantically related keywords. [Play with filters](https://www.semrush.com/blog/keyword-research-with-semrush-keyword-magic/) and group the keywords by search volume, keyword difficulty, or other metrics.
+
+There are a variety of factors that go into choosing which keywords are the right keywords to target. Some businesses or writers may need to focus on high-volume, competitive keywords. However, most writers and businesses should look for mid-to-high volume keywords with low difficulty for targeting, i.e., relatively easy to target, yet have solid search volumes. 
+
+PRO TIP: We recently updated Keyword Difficulty scores to be even more accurate than ever before. Read up on our [keyword difficulty](https://www.semrush.com/blog/most-accurate-keyword-difficulty/) update for more information!
+
+Theme switcher
+
+*   [Main page /](https://www.semrush.com/blog/)
+*   [Content Marketing](https://www.semrush.com/blog/category/content-marketing/)
+
+10 SEO Copywriting Tips to Improve Your Content (Plus Some Tools)
+=================================================================
+
+[Connor Lahey](https://www.semrush.com/user/188628113/)
+
+Jun 04, 202114 min read
+
+![SEO Copywriting Guide: A Smarter Approach To Ordering Content](https://static.semrush.com/blog/uploads/media/b1/b8/b1b89364f364ac30b373e481c6d68bd8/seo-copywriting.svg)
+
+What is SEO copywriting? SEO copywriting is the process of creating well-optimized content that attracts users and allows search engines to represent your content on SERPs better.
+
+And in this guide, we’ll go over the basics of SEO copywriting and tips and tricks to ensure that your writing is top-notch.
+
+What is SEO Copywriting?
+------------------------
+
+SEO copywriting is content that is well written for both users and search engines. Three simple reasons why you need SEO copywriting for your business:
+
+*   To attract more qualified traffic at minimal cost
+*   To create trust by providing the content your audience is searching for
+*   To convince readers to take action (download your app, subscribe to your [podcast](https://www.semrush.com/blog/podcast-stats/), make a purchase, etc.) and/or convert them into customers
+
+10 Steps to SEO Copywriting Success
+-----------------------------------
+
+Well, let’s get right into it. You want the keys to SEO copywriting success; we’ll give them to you. 
+
+A well-thought-out piece of content starts from the beginning. We’ll outline X steps to ensure that you create optimized content that is easily understood by search engines and users alike. 
+
+`
+
+Find the Right Keywords to Target
+
+with Keyword Magic Tool
+
+[Try for Free →](https://www.semrush.com/analytics/keywordmagic/start)
+
+![ADS illustration](https://static.semrush.com/blog/uploads/files/e3/c1/e3c11aed0d9bffb525e8f7552d6b7fa1/illustration-ads-banner-205x170.svg)
+
+`
+
+### 1\. Find the Right Keywords
+
+An SEO copywriter needs to identify the keywords for the content piece that they’re writing. Some of these factors will be important when planning out the strategy for a piece of content:
+
+*   Text type (blog post, landing page, eBlast)
+*   The purpose of the text (informative, subscribe, transaction, etc.)
+*   Audience
+*   Style and/or tone of voice
+*   Right keywords to target
+
+Let's talk about, arguably, one of the most critical factors on this list: keywords. Keywords are terms that people search for on the internet to find information.
+
+Successfully [targeting the right keywords](https://www.semrush.com/blog/keyword-research-guide-for-seo/) while keeping search intent in mind will help you get there. 
+
+You shouldn't guess at the right keywords — make use of online software to assist with your keyword research. 
+
+Semrush’s [Keyword Magic Tool](https://www.semrush.com/analytics/keywordmagic/start) can help. Type in your primary search term (“seed” keyword), and the tool will show you semantically related keywords. [Play with filters](https://www.semrush.com/blog/keyword-research-with-semrush-keyword-magic/) and group the keywords by search volume, keyword difficulty, or other metrics.
+
+![semrush keyword magic tool example](https://static.semrush.com/blog/uploads/media/a6/27/a627d9a2a9c4815b1f7e44c4a264f436/9712703A-95A2-4BEF-A5F1-9A25538F6FC9.png)
+
+There are a variety of factors that go into choosing which keywords are the right keywords to target. Some businesses or writers may need to focus on high-volume, competitive keywords. However, most writers and businesses should look for mid-to-high volume keywords with low difficulty for targeting, i.e., relatively easy to target, yet have solid search volumes. 
+
+PRO TIP: We recently updated Keyword Difficulty scores to be even more accurate than ever before. Read up on our [keyword difficulty](https://www.semrush.com/blog/most-accurate-keyword-difficulty/) update for more information!
+
+### 2\. Find Questions That People Ask
+
+Search engines are now, essentially, answer engines. Resources like People Also Ask on Google, [AlsoAsked.com](https://alsoasked.com/), and forums like [Quora](https://www.quora.com/) or [Reddit](https://www.reddit.com/) can be great starting points for uncovering what questions arise around your topic. 
+
+You can also use Semrush’s [Topic Research Tool](https://www.semrush.com/features/topic-research/), which provides headlines, related questions, and more based on the keywords you enter.
+
+Once you have [identified which questions](https://www.semrush.com/blog/semrush-topic-research/) pop up most frequently, you can develop a superior answer to what other SERP competitors are writing. See what they’re doing, make improvements, and be sure to answer the question thoroughly. 
+
+Do you need to add every question? No! Just the ones that are relevant to your business. 
+
+For example, if you own a car dealership that only sells cars and doesn’t service them, you likely wouldn’t create dedicated content to answering servicing questions since it’s a service your business doesn’t provide.
+
+### 3\. Identify and Map Search Intent
+
+Each webpage and the content that is placed on it should be focused on user intent. Your content will vary depending on different stages of the customer journey. With that in mind, your keywords should also vary based on the different intents.
+
+By identifying the reason behind a user typing in your target keyword in search engines, you will uncover the “keyword intent.” 
+
+There are four types of intent searches:
+
+*   **Informational intent**: Users want to find more information on a specific topic, product, or industry. Example: “best coffee machines”
+*   **Navigational intent**: Users intend to visit a specific site or page. Example: “Nespresso coffee machine types”
+*   **Commercial intent**: Users consider a purchase and want to investigate their options. Example: “coffee machines comparison”
+*   **Transactional intent**: Users aim to purchase a product/service. Example: “buy a new Nespresso coffee machine”
+
+Your copy should target keywords that closely match the search intent of the user.
+
+### 4\. Check Competitors' Articles for Your Target Keywords
+
+Enter your primary keyword in Google’s search bar (or using Semrush’s Keyword Overview Tool or SEO Content Template) and look at the top 10 search results to determine what these pages have in common. This is what a good writer should do in the first place to collect optimization and copywriting ideas from your main competitors. 
+
+Semrush makes it easy to quickly get SEO recommendations for your future content using the [SEO Content Template](http://www.semrush.com/seo-content-template/). You will see how your top-10 competitors use your target keywords in the article, which semantically related words they are likely to include, the sites that link to them, their readability score, and their text length.
+
+You can export all this data to help you prepare your content outline to ensure you hit target keywords and monitor what domains may be relevant to start planning your backlink outreach. 
+
+### 5\. Gather Original Data 
+
+An efficient tactic to engage readers is to share unique and original data. This can help you generate [backlinks](https://www.semrush.com/blog/what-are-backlinks/) to your page, which will positively affect your rankings. 
+
+An external writer definitely won't have all the insights into your company (although they can ask the right questions before starting work). An internal writer may not have enough information, either. So, gathering data is essential. But what if you don’t have enough data to share?
+
+*   You can set up surveys and ask customers about their preferences, lifestyle, etc. And then share the results of your poll. Chances are, bloggers and news sites writing on your industry can refer to your survey results or just share them across social media.
+*   Look through your sales data to uncover patterns. This is especially interesting to look at during times of crisis when many industries are under severe stress (negative or positive). Industry writers will appreciate some inside data to look at.
+*   You can also use customer-generated content. Ask your customers to share success stories with some stats on how your product or service has helped them increase their sales. Examples: “Save up to 80% more time on keyword research.”
+
+Accurate data, original visuals, and catchy sentences encourage readers to share your message with their followers on Twitter, Facebook, LinkedIn, etc. Brainstorm and come up with data sources your company has on hand, and start collecting data for content.

webSite/content/news/whatistts.md

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+title= "Text-to-Speech: What It Is and How It Works"
+date= "2021-07-21T00:31:07+08:00"
+tags = ["video marketing", "text to slide"]
+type = "blog"
+categories = ["marketing"]
+banner = "img/banners/banner-3.jpg"
++++
+
+Text-to-speech (TTS) is a type of assistive technology that reads digital text aloud. It’s sometimes called “read aloud” technology. TTS can take words on a computer or other digital device and convert them into audio. TTS is very helpful for kids who struggle with reading, but it can also help kids with writing and editing, and even focusing.
+
+How text-to-speech works
+------------------------
+
+TTS works with nearly every personal digital device, including computers, smartphones and tablets. All kinds of text files can be read aloud, including Word and Pages documents. Even online web pages can be read aloud.
+
+The voice in TTS is computer-generated, and reading speed can usually be sped up or slowed down. Voice quality varies, but some voices sound human. There are even computer-generated voices that sound like children speaking.
+
+Many TTS tools highlight words as they are read aloud. This allows kids to see text and hear it at the same time.
+
+Some TTS tools also have a technology called optical character recognition (OCR). OCR allows TTS tools to read text aloud from images. For example, your child could take a photo of a street sign and have the words on the sign turned into audio.
+
+How text-to-speech can help your child
+--------------------------------------
+
+Print materials in the classroom — like books and handouts — can create obstacles for kids with reading issues. That’s because some kids struggle with decoding and understanding printed words on the page. Using digital text with TTS helps remove these barriers.
+
+### Did you know that your child may be eligible for free digital text-to-speech books? [Learn more.](https://www.understood.org/en/school-learning/assistive-technology/finding-an-assistive-technology/where-to-find-free-audiobooks-and-digital-text-to-speech-books-for-your-child)
+
+And since TTS lets kids both see and hear text when reading, it creates a multisensory reading experience. Researchers have found that the combination of seeing and hearing text when reading:
+
+*   Improves word recognition
+*   Increases the ability to pay attention and remember information while reading
+*   Allows kids to focus on comprehension instead of sounding out words
+*   Increases kids’ staying power for reading assignments
+*   Helps kids recognize and fix errors in their own writing
+
+Like audiobooks, TTS won’t slow down the development of your child’s reading skills.
+
+Types of text-to-speechtools
+----------------------------
+
+  
+[![Be Understood: The 1 in 5](http://www.readingrockets.org/images/promo_boxes/thumb-beunderstood.jpg)](http://www.readingrockets.org/article/7-things-know-about-1-5-learning-and-attention-issues)
+
+
+### Kids learn in different ways and at different paces.
+
+It’s important to teach to each student’s individual strengths, skills and needs. This is true for all kids — not just kids with learning and attention issues.
+
+[7 Things to Know About the 1 in 5 with Learning and Attention Issues](http://www.readingrockets.org/article/7-things-know-about-1-5-learning-and-attention-issues)
+
+Depending on the device your child uses, there are many different TTS tools:
+
+*   **Built-in text-to-speech:** Many devices have [built-in TTS tools](http://www.readingrockets.org/article/assistive-technology-s-built-mobile-devices). This includes desktop and laptop computers, smartphones and digital tablets and Chrome. Your child can use this TTS without purchasing special apps or software.
+*   **Web-based tools:** Some websites have TTS tools on-site. For instance, you can turn on our website’s “Reading Assist” tool, located in the lower left corner of your screen, to have this webpage read aloud. Also, kids with [dyslexia may qualify for a free Bookshare account](https://www.bookshare.org/signUpMember?utm_source=partner&utm_medium=learnmore&utm_campaign=understood) with digital books that can be read with TTS. There are also [free TTS tools available online](https://www.understood.org/en/school-learning/assistive-technology/finding-an-assistive-technology/free-assistive-technology-tools-on-the-web).
+*   **Text-to-speech apps:** Kids can also download TTS apps on smartphones and digital tablets. These apps often have special features like text highlighting in different colors and OCR. Some examples include Voice Dream Reader, Claro ScanPen and Office Lens.
+*   **Chrome tools:** Chrome is a relatively new platform with several TTS tools. These include Read&Write for Google Chrome and Snap&Read Universal. You can use these tools on a Chromebook or any computer with the Chrome browser. See more [Chrome tools to help with reading](https://www.understood.org/en/school-learning/assistive-technology/finding-an-assistive-technology/6-chrome-tools-for-kids-with-reading-issues).
+*   **Text-to-speech software programs:** There are also several literacy software programs for desktop and laptop computers. In addition to other reading and writing tools, many of these programs have TTS. Examples include Kurzweil 3000, ClaroRead and Read&Write. Microsoft’s Immersive Reader tool also has TTS. It can be found in programs like OneNote and Word. See more examples of [software for kids with reading issues](https://www.understood.org/en/school-learning/assistive-technology/finding-an-assistive-technology/software-programs-for-kids-with-reading-issues).
+
+How your child can access text-to-speech at school
+--------------------------------------------------
+
+It’s a good idea to start the conversation with your child’s teacher if you think your child would benefit from TTS. If your child has an Individualized Education Program (IEP) or a 504 plan, your child has a right to the assistive technology she needs to learn. But even without an IEP or a 504 plan, a school may be willing to provide TTS if it can help your child.
+
+You can also use TTS at home. Try one of the tools above, or check out [options for free audiobooks and digital TTS books](https://www.understood.org/en/school-learning/assistive-technology/finding-an-assistive-technology/where-to-find-free-audiobooks-and-digital-text-to-speech-books-for-your-child). And learn more about [assistive technology for reading](http://www.readingrockets.org/article/assistive-technology-reading).
+
+Key takeaways
+-------------
+
+*   Text-to-speech (TTS) can provide a multisensory reading experience that combines seeing with hearing.
+*   Using TTS won’t delay the development of your child’s reading skills.
+*   Your child’s school can provide TTS, but you can also try it at home.
+
+This article originally appeared on [Understood.org](https://www.understood.org/en/school-learning/assistive-technology/assistive-technologies-basics/text-to-speech-technology-what-it-is-and-how-it-works), a free online resource for parents of children with learning and attention issues. Reprinted courtesy of Understood.org © 2018 Understood, LLC. All rights reserved.