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webSite/content/blog/critical-marketing.md

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+title = "How critical are videos for marketers?"
+date = "2021-11-04T13:39:46+02:00"
+tags = ["video-marketing"]
+categories = ["marketing"]
+banner = "https://i.imgur.com/QnoHvdz.png"
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+
+## How critical are videos for marketers?
+
+In Cisco survey, by 2022, 82% of the global internet traffic will come from streaming videos and downloads and one-third of all online activity is spent watching videos.
+
+In fact, according to stats, video plays an important role in marketing and really matters a lot. Actually, for both consumers and business, video content cannot be overlooked as a part of your marketing strategy.
+
+For consumers, Over 60% of consumers purchase a product or service after watching social videos created by brands. 45% of consumers want to see more live videos from brands on their facebook or instagram. 8 out of 10 people have purchased an app or software after watching a brand's video.
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+For business, up to 80% of video marketers say video has directly helped increase sales and video marketers get 66% more qualified leads per year.
+Sales team that use videos in emails get a 16% higher open rate. Saas companies that had video in their proposal got 41% higher closing rate.
+
+![How critical are videos for marketers?](https://i.imgur.com/QnoHvdz.png)

webSite/content/blog/marketing-funnel-target.md

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+title = "Video Marketing: What is the Target for Each Stage in Marketing Funnel?"
+date = "2021-11-04T13:39:46+02:00"
+tags = ["video-marketing"]
+categories = ["marketing"]
+banner = "https://i.imgur.com/l9bRRij.png"
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+
+## Video Marketing: What is the Target for Each Stage in Marketing Funnel?
+
+The first step in creating your video strategy is outlining your video’s goals. Ideally, you’ll want to create a video for every stage of the marketing funnel. But, initially, you’ll have to decide which stage is the most important to target.
+
+Awareness: Here, a challenge or opportunity is defined and the viewer realizes they have a problem. Videos in this stage should attract users and introduce your brand to a new audience.
+
+Consideration: The viewer is now considering how he or she will solve the problem they’re faced with. They’re researching, asking for recommendations, watching product reviews, and trying to find cost-effective solutions.
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+Decision: The solution has almost been found and you want to remain top of mind. Present your prospect with proof of customer satisfaction and prove why your product or service should be chosen over your competition.
+
+To simplify, if you want to attract a new set of customers to your brand, you’ll want to create an awareness stage video. If you want to engage your audience, you’ll want a consideration stage video. If you’re close to closing the sale and need to nurture your prospects, you’ll want to create a decision stage video. You can also create a video to delight those who have already purchased from you, or an internal video to help motivate your team or recruit new employees.
+
+![Video Marketing: What is the Target for Each Stage in Marketing Funnel?](https://i.imgur.com/l9bRRij.png)

webSite/content/blog/the-power-storytelling.md

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+title = "The power of storytelling"
+date = "2021-11-04T13:39:46+02:00"
+tags = ["video-marketing"]
+categories = ["marketing"]
+banner = "https://i.imgur.com/ld5Vl0m.png"
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+
+## The power of storytelling
+
+In traditional way, you can provide a list of your product’s features, compare it to your competitors’ products and advertise a low price but this has two significant problems. First, you only have a matter of seconds to hook and hold your audience’s attention. And second, most people won’t remember all the attributes, facts and figures you list.
+On the other hand, you tell a story about how your product or service helped someone solve a problem or meet a need, you’ll engage them. They’re far more likely to keep reading or watching — plus, they’re more likely to remember your brand. The stats in the chart below support the power of storytelling.
+
+According to statistics, over 100,000 digital words are consumed by average person in US daily.
+Since the limitation of text consumption per person everyday, grab attention by eye-catching and concise title and story is the fastest way of engage the audiences.
+The second fact is over 90% of consumers prefer brand with ads in story. So as a marketer, writing content with clear narrative evoking emotion can effectively attract consumers.
+When it comes to telling story in article or video, 60000X faster person brain processes image compared to text. Therefore, show more images instead of words when telling story.
+
+![The power of storytelling](https://i.imgur.com/ld5Vl0m.png)