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@@ -1,11 +1,31 @@
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-title = "Ｗhy AMP makes your pages so fast?"
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+title = "What is AMP in a website?"
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date = "2021-03-29T13:39:46+02:00"
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tags = ["AMP"]
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categories = ["trends"]
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banner = "https://amp.dev/static/remote/?url=https%3A%2F%2Fblog.amp.dev%2Fwp-content%2Fuploads%2F2021%2F04%2Fimage1-768x355.png"
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+Mobile internet usage has surpassed desktop usage in each country. Over 30 billion mobile interactions are made from customers every day in the US alone. This means every day your webpage is browsed and used quite frequently. Therefore, mobile webpage loading speed is very important to your business. It is always essential for companeis to check the loading speed of their own mobile sites in every period of time. However, according to data collected by Google and SOASTA, around 40% of consumers leave a page that takes longer than three seconds to load. In three seconds, the company should load at least part of page content. The bad news is the fact that according to data, most mobile websites take around 6.9 seconds to load, that’s more than double the amount of time 40% of users wait before abandoning the page. And if your webpage fails to load in three seconds, you created outstanding content, regardless of how compelling it was, it would be totally in vain.
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+## What is AMP?
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+AMP(Accelerated Mobile Pages) was launched by Google as an open-source project to optimize mobile webpage loading speed.
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+The goal of AMP project is to allowing any companies or users to create web pages as well as ads that are consistently fast, beautiful and high-performing across devices, and distribution platforms.
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+AMP was built in collaboration with thousands of developers, publishers, websites, distribution companies, and tech companies. More than 1.5 billion AMP pages have been created to date, and more than 100 leading analytics, ad tech and CMS providers support the AMP format. ([ From AMP Dev](https://amp.dev/) )
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+When you create mobile pages on the AMP format you get:
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+1. Higher performance and engagement: Pages created in the AMP open-source project load almost instantly, giving users a smooth, more engaging experience on both their mobiles and desktop.
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+2. Flexibility and results: Businesses have the opportunity to decide how to present their content and what technology vendors to use, while maintaining and improving KPIs.
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+You’ve likely clicked an AMP page before, you just didn’t realize it. The only thing you might have noticed was how instantly the page after you clicked. AMP-built web pages have a lightning bolt indicator in the search result.
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+The reason why AMP pages load instantly is because AMP restricts HTML/CSS and JavaScript, allowing faster rendering of mobile web pages. Unlike regular mobile pages, AMP pages are automatically cached by Google AMP Cache for faster load times on Google search.
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+Users have certain expectations when they’re on their mobile devices, they want meaningful, relevant, and faster experiences – to ensure your target audience’s expectations are met AMP are your best bet.
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## Why would we create website by AMP?
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1. Execute all JavaScript asynchronously: AMP only allows asynchronous JavaScript so that will not cause performance degradation.
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