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+<!DOCTYPE html>
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+<html lang="zh-TW">
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+
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+<head>
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+ <meta charset="UTF-8">
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+ <meta name="viewport" content="width=device-width, initial-scale=1.0">
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+ <meta http-equiv="X-UA-Compatible" content="ie=edge, Chrome=1">
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+ <meta http-equiv="Cache-Control" content="no-cache">
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+
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+ <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/meyer-reset/2.0/reset.min.css">
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+ <link rel="stylesheet" href="https://use.fontawesome.com/releases/v5.0.13/css/all.css"
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+ integrity="sha384-DNOHZ68U8hZfKXOrtjWvjxusGo9WQnrNx2sqG0tfsghAvtVlRW3tvkXWZh58N9jp" crossorigin="anonymous">
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+ <link rel="stylesheet" href="https://use.fontawesome.com/releases/v5.1.0/css/all.css"
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+ integrity="sha384-lKuwvrZot6UHsBSfcMvOkWwlCMgc0TaWr+30HWe3a4ltaBwTZhyTEggF5tJv8tbt" crossorigin="anonymous">
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+ <link rel="preconnect" href="https://fonts.googleapis.com">
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+ <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
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+ <link href="https://fonts.googleapis.com/css2?family=Montserrat:wght@400;500;600;700&display=swap" rel="stylesheet">
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+ <link href="https://cdn.jsdelivr.net/npm/bootstrap@5.0.1/dist/css/bootstrap.min.css" rel="stylesheet"
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+ integrity="sha384-+0n0xVW2eSR5OomGNYDnhzAbDsOXxcvSN1TPprVMTNDbiYZCxYbOOl7+AMvyTG2x" crossorigin="anonymous">
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+ <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/sweetalert2@11.0.18/dist/sweetalert2.min.css">
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+ <link rel="stylesheet" href="./style.css">
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+ <script src="https://unpkg.com/axios/dist/axios.min.js"></script>
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+ <title>Microfilm</title>
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+
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+</head>
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+
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+<body>
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+
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+ <section class='Analytics-report'>
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+ <div class='Analytics-report-page'>
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+ <div class='container-fluid'>
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+ <img style="position: absolute;" class='Orange' src="./img/背景橘.png" alt="">
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+ <img style="position: absolute;" class='Purple' src="./img/背景紫.png" alt="">
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+ <div class='text-end'>
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+ <img class='choozmo mt-1' src="./img/logo_choozmo.webp" alt="">
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+ </div>
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+ <div class='Analytics-report-title'>
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+ <h1 class='fw-bold'>微電影網路聲量調查報告</h1>
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+ <!-- <h1 class='fw-bold'>Preformance One Pager Template</h1> -->
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+ <p>Lorem ipsum dolor sit amet consectetur adipisicing elit. Repellat ratione maiores quasi cum itaque,
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+ architecto esse unde eum quas quis quaerat,</p>
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+ </div>
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+ </div>
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+ <!-- <div style="font-size: 20px; margin-top: -20px;" class='text-end me-3'>1</div> -->
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+ </div>
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+ <div class='Analytics-report-page'>
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+ <h1 class="text-center">目錄</h1>
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+ <!-- <div style="font-size: 20px; margin-top: -20px;" class='text-end me-3'>1</div> -->
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+ </div>
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+ <!-- 第一頁 -->
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+ <div class='Analytics-report-page'>
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+ <div class='Analytics-chart mt-3'>
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+ <div class="row px-0 mx-0">
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+ <div class="col-6">
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+ <h4 class='fw-bold'>觀眾喜好的影音類型</h4>
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+ <p>
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+ 据圖表顯示，影音類型佔最高比例的電影/微電影為觀眾較常觀看的内容，音樂/MV内容則佔据第二。連續劇/偶像劇/美食/旅游/綜藝/八卦/笑話趣味影片/影集/電玩/動漫等内容類型也有高達25%~38%的觀眾喜歡，顯示現代觀眾的分眾特性，各種主題都有人支持。
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+ </p>
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+ <h2 class='Data-h2 fw-bold mt-3'>觀眾較常收看之影音類型</h2>
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+ <canvas id="myChart2" width="200" height="200"></canvas>
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+
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+ </div>
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+ <div class="col-6">
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+ <div class='mb-3'>
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+ <h2 class='Data-h2 fw-bold'>微電影廣告吸引力面向</h2>
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+ <canvas id="myChart" width="200" height="200"></canvas>
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+ <div>
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+ <h4 class='fw-bold'>微電影吸引力面向</h4>
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+ <p>不同的微電影題材間接影響了觀眾的觀看行爲和留下深刻的印象，大致可分為：</p>
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+ <ul>
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+ <li style="list-style-type: disc">
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+ 能引起情感共鳴；
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+ </li>
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+ <li>
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+ 故事結構精巧、出乎意料；
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+ </li>
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+ <li>
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+ 劇情與產品契合巧妙融合度高
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+ </li>
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+ </ul>
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+ </div>
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+ </div>
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+ </div>
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+ <div class='row mx-0 px-0'>
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+ <div class="col-6">
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+ <h4 class='fw-bold'>廣告時長和故事類型 </h4>
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+ <!-- <h1 class='fw-bold'>Preformance One Pager Template</h1> -->
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+ <p>微電影透過各種故事類型來呈現内容，因此不同的主題有不同的合適觀看時間。据圖標顯示:</p>
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+ <ul>
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+ <li style="list-style-type: disc">
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+ 親情類、搞笑類故事更傾向于選擇0~5分鐘的時長來表達；
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+ </li>
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+ <li>
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+ 愛情類、懸疑類故事則更多數為6~10分鐘；
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+ </li>
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+ <li>
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+ 夢想類、公益類故事時間分配比較均勻，從0~16分鐘以上都較為普遍。
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+ </li>
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+ </ul>
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+ </div>
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+ <div class="col-6">
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+ <h2 class='Data-h2 fw-bold mt-1'>廣告時長與故事類型</h2>
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+ <div class='border mb-2 pb-3'>
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+ <div class="row px-0 mx-0">
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+ <div class="col-6">
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+ <div class='adv-type'>
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+ <div class='row mx-0 px-0'>
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+ <div class="col-6">
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+ <i style="font-size: 48px; color:#920783;" class="fas fa-laugh-beam"></i>
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+ </div>
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+ <div class='col-6 px-0'>
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+ <p>搞笑</p>
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+ <p>0~5分鐘</p>
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+ </div>
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+ </div>
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+ </div>
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+ <div class='adv-type'>
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+ <div class='row mx-0 px-0'>
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+ <div class="col-6">
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+ <i style="font-size: 48px; color:#920783;" class="fas fa-house-user"></i>
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+ </div>
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+ <div class='col-6 px-0'>
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+ <p>親情</p>
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+ <p>0~5分鐘</p>
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+ </div>
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+ </div>
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+ </div>
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+ <div class='adv-type'>
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+ <div class='row mx-0 px-0'>
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+ <div class="col-6">
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+ <i style="font-size: 48px; color:#920783;" class="fas fa-heart"></i>
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+ </div>
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+ <div class='col-6 px-0'>
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+ <p>愛情</p>
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+ <p>5~10分鐘</p>
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+ </div>
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+ </div>
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+ </div>
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+ </div>
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+
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+ <div class="col-6">
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+ <div class='adv-type'>
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+ <div class='row mx-0 px-0'>
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+ <div class="col-6">
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+ <i style="font-size: 48px; color:#920783;" class="fas fa-ghost"></i>
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+ </div>
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+ <div class='col-6 px-0'>
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+ <p>懸疑</p>
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+ <p>5~10分鐘</p>
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+ </div>
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+ </div>
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+ </div>
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+ <div class='adv-type'>
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+ <div class='row mx-0 px-0'>
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+ <div class="col-6">
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+ <i style="font-size: 48px; color:#920783" class="fas fa-hand-holding-heart"></i>
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+ </div>
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+ <div class='col-6 px-0'>
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+ <p>公益</p>
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+ <p>0~16分鐘</p>
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+ </div>
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+ </div>
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+ </div>
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+ <div class='adv-type'>
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+ <div class='row mx-0 px-0'>
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+ <div class="col-6">
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+ <i style="font-size: 48px; color:#920783;" class="fas fa-rocket"></i>
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+ </div>
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+ <div class='col-6 px-0'>
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+ <p>夢想</p>
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+ <p>0~16分鐘</p>
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+ </div>
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+ </div>
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+ </div>
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+
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+ </div>
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+ </div>
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+ </div>
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+ </div>
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+ <div class="col-8">
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+ <h2 class='Data-h2 fw-bold mt-5'>微電影與其他的影像形式比較分析(FB)</h2>
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+
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+ <canvas id="myChart-bar" width="200" height="200"></canvas>
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+ </div>
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+ <div class="col-4">
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+ <p>綜觀而言，黑手阿爸與那些足球教我的事兩部影片於臉書的反應較為熱烈，主要是由於該兩則貼文皆有融合留言抽獎活動，因此，貼文的按讚數、觀看次數及留言數，皆有明顯的高聲量表現。
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+ 除此之外，貼文的標題以及開頭文字也是一大因素，從經濟部的GreenCampus
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+ 綠光篇貼文與其他貼文比較起來，由於其他的貼文標題及開頭皆是採用較為口語的文字敘述，像是與觀眾對話，較能夠吸引使用者繼續閱讀及觀看，因此在觀看數與按讚數都較高。
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+ 註:"愛是最短的距離---織足藏樂館"無臉書觀看次</p>
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+ </div>
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+ </div>
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+ <!-- <div class='row px-0 mx-0'>
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+ <div class="col-6">
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+ <h2 class='Data-h2 fw-bold'>台灣微電影發展模式之建構</h2>
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+ <table class="table-1 table table-bordered">
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+ <thead>
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+ <tr>
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+ <th scope="col"></th>
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+ <th scope="col">廣告</th>
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+ <th scope="col">微電影</th>
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+ <th scope="col">電影</th>
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+ </tr>
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+ </thead>
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+ <tbody>
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+ <tr>
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+ <th scope="row">時間</th>
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+ <td>10分-60分</td>
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+ <td>1分-30分</td>
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+ <td>90分-120分</td>
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+ </tr>
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+ <tr>
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+ <th scope="row">平台</th>
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+ <td>主要為電視，延伸至網路</td>
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+ <td>主要為網路，延伸至電視或電影院</td>
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+ <td>主要為電影院延伸至電視以及網路</td>
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+ </tr>
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+ <tr>
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+ <th scope="row">內容</th>
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+ <td>以傳達產品與品牌為主</td>
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+ <td>透過劇情來傳達品牌認同度</td>
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+ <td>著重故事情節，無明顯商業宣傳</td>
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+ </tr>
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+ <tr>
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+ <th scope="row">喜好程度</th>
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+ <td>低</td>
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+ <td>中</td>
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+ <td>高</td>
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+ </tr>
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+ </tbody>
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+ </table>
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+ </div>
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+ <div class="col-6">
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+ <div class="mt-3">
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+ <h4 class='fw-bold'>微電影發展模式之建構</h4>
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+ <p>微電影介於廣告與電影之間，運用吸引人的劇情內容，巧妙地將品牌精神與產品行銷，融入故事情節當中，再透過劇情傳達訴求，提升品牌認同與產品的好感度，進而產生消費行為。</p>
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+ <p>微電影兼具兩者的廣告效益和娛樂效果，更別説是新時代的速食收看習慣，觀眾或許更喜歡通過微電影，快速得到想要的資訊。
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+ </p>
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+ </div>
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+ </div>
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+ </div> -->
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+ </div>
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+
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+ </div>
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+ <div style="font-size: 20px; margin-top: -20px;" class='text-end me-3'>1</div>
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+ </div>
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+ <!-- 第二頁 -->
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+ <div class='Analytics-report-page'>
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+ <div class="row px-0 mx-0">
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+ <div class="col-6">
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+ <h2 class='Data-h2 fw-bold'>媒體行銷之比較</h2>
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+ <table class="table-1 table table-bordered">
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+ <thead>
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+ <tr>
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+ <th scope="col" style="width: 20%;"></th>
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+ <th scope="col" class='text-center'>廣告</th>
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+ <th scope="col" class='text-center'>微電影</th>
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+ <th scope="col" class='text-center'>電影</th>
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+ </tr>
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+ </thead>
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+ <tbody>
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+ <tr>
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+ <th scope="row">時間</th>
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+ <td class='text-center'>10分-60分</td>
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+ <td class='text-center'>1分-30分</td>
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+ <td class='text-center'>90分-120分</td>
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+ </tr>
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+ <tr>
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+ <th scope="row">平台</th>
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+ <td>主要為電視，延伸至網路</td>
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+ <td>主要為網路，延伸至電視或電影院</td>
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+ <td>主要為電影院延伸至電視以及網路</td>
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+ </tr>
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+ <tr>
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+ <th scope="row">內容</th>
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+ <td>以傳達產品與品牌為主</td>
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+ <td>透過劇情來傳達品牌認同度</td>
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+ <td>著重故事情節，無明顯商業宣傳</td>
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+ </tr>
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+ <tr>
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+ <th scope="row">喜好程度</th>
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+ <td class='text-center'>低</td>
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+ <td class='text-center'>中</td>
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+ <td class='text-center'> 高</td>
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+ </tr>
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+ <tr>
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+ <th scope="row">故事性強</th>
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+ <td></td>
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+ <td class='text-center'> <i class="facebook-like fas fa-thumbs-up"></i></td>
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+ <td class='text-center'> <i class="facebook-like fas fa-thumbs-up"></i></td>
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+
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+ </tr>
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+ <tr>
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+ <th scope="row">趣味性</th>
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+ <td class='text-center'> <i class="facebook-like fas fa-thumbs-up"></i></td>
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+ <td class='text-center'> <i class="facebook-like fas fa-thumbs-up"></i></td>
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+ <td class='text-center'> <i class="facebook-like fas fa-thumbs-up"></i></td>
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+
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+ </tr>
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+ <tr>
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+ <th scope="row">品質</th>
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+ <td class='text-center'> <i class="facebook-like fas fa-thumbs-up"></i></td>
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+ <td></td>
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+ <td class='text-center'> <i class="facebook-like fas fa-thumbs-up"></i></td>
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+
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+ </tr>
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+ <tr>
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+ <th scope="row">話題性</th>
|
|
|
+ <td class='text-center'> <i class="facebook-like fas fa-thumbs-up"></i></td>
|
|
|
+ <td class='text-center'> <i class="facebook-like fas fa-thumbs-up"></i></td>
|
|
|
+ <td></td>
|
|
|
+
|
|
|
+ </tr>
|
|
|
+ </tbody>
|
|
|
+ </table>
|
|
|
+ <div>
|
|
|
+ <h4 class='fw-bold'>微電影發展模式之建構</h4>
|
|
|
+ <p class='mb-3'>微電影介於廣告與電影之間，運用吸引人的劇情內容，巧妙地將品牌精神與產品行銷，融入故事情節當中，再透過劇情傳達訴求，提升品牌認同與產品的好感度，進而產生消費行為。</p>
|
|
|
+ <p class='mb-3'>微電影兼具兩者的廣告效益和娛樂效果，更別説是新時代的速食收看習慣，觀眾或許更喜歡通過微電影，快速得到想要的資訊。</p>
|
|
|
+ <p>微電影相比於電視及電影兩者，能夠在短時間內展現豐富的趣味性、故事性及話題性，充分反應時事，並且能夠放於各種平台供觀看。 </p>
|
|
|
+ </div>
|
|
|
+ </div>
|
|
|
+ <div class="col-6">
|
|
|
+ <h2 class='Data-h2 fw-bold mt-1'>廣告主演是否為明星佔比</h2>
|
|
|
+ <canvas id="myChart-pie" width="200" height="200"></canvas>
|
|
|
+ <div>
|
|
|
+ <p>總的來說，雖然廣告主偏好用明星來擔任微電影廣告的主角，但是依據本調查所分析的微電影素材中，觀察出一個有趣的現象，採用明星的微電影中，其中的主演演員均不是業內演藝圈一線的大咖演員。</p>
|
|
|
+ </div>
|
|
|
+
|
|
|
+ <h2 class='Data-h2 fw-bold mt-1'>廣告類型與主演是否為明星佔比</h2>
|
|
|
+ <div class="row px-0 mx-0">
|
|
|
+ <div class="Doughnut-box col-6 px-0 border-end border-bottom">
|
|
|
+ <canvas id="myChart-Doughnut1" width="200" height="200"></canvas>
|
|
|
+ <p>產品廣告</p>
|
|
|
+ </div>
|
|
|
+ <div class="Doughnut-box col-6 px-0 border-start border-bottom">
|
|
|
+ <canvas id="myChart-Doughnut2" width="200" height="200"></canvas>
|
|
|
+ <p>品牌形象廣告</p>
|
|
|
+ </div>
|
|
|
+ <div class="Doughnut-box col-6 px-0 border-end border-top">
|
|
|
+ <canvas id="myChart-Doughnut3" width="200" height="200"></canvas>
|
|
|
+ <p>觀念廣告</p>
|
|
|
+ </div>
|
|
|
+ <div class="Doughnut-box col-6 px-0 border-start border-top">
|
|
|
+ <canvas id="myChart-Doughnut4" width="200" height="200"></canvas>
|
|
|
+ <p>政府公益</p>
|
|
|
+ </div>
|
|
|
+ <div>
|
|
|
+ <p>
|
|
|
+ 除此之外，從圖表中可以發現，在品牌形象類型的微電影中，雖然業主選擇明星來當主演的概率為最大，但是，業主選擇素人當主演的比例大幅高於產品廣告類型的微電影中素人當主演的比例。
|
|
|
+ 由此可以推論出，可能是業主希望自身品牌形象的微電影能夠離觀眾距離更近一點，縮短品牌與觀眾的距離。
|
|
|
+ </p>
|
|
|
+ </div>
|
|
|
+ </div>
|
|
|
+ </div>
|
|
|
+ </div>
|
|
|
+ <div style="font-size: 20px; margin-top: -20px;" class='text-end me-3'>2</div>
|
|
|
+
|
|
|
+ </div>
|
|
|
+ <!-- 第三頁 -->
|
|
|
+ <div class='Analytics-report-page'>
|
|
|
+ <div class='Analytics-chart mt-3'>
|
|
|
+ <div class="col-6">
|
|
|
+ <h2 class='Data-h2 fw-bold mt-1'>微電影與其他的影像形式比較分析</h2>
|
|
|
+ <table class="table-1 table table-bordered">
|
|
|
+ <thead>
|
|
|
+ <tr>
|
|
|
+ <th scope="col" style="width: 18%;"></th>
|
|
|
+ <th scope="col" class='text-center'>微電影<br>(工研院))</th>
|
|
|
+ <th scope="col" class='text-center'>網紅<br>(howhow)</th>
|
|
|
+ <th scope="col" class='text-center'>新聞專題<br>(眼球中央、科技新報)</th>
|
|
|
+ </tr>
|
|
|
+ </thead>
|
|
|
+ <tbody>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">時間長短</th>
|
|
|
+ <td class='text-center'>1分鐘-5分鐘</td>
|
|
|
+ <td class='text-center'>1分鐘-10分鐘</td>
|
|
|
+ <td class='text-center'>2分鐘-15分鐘</td>
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">播放平台</th>
|
|
|
+ <td>Facebook、YouTube</td>
|
|
|
+ <td>Facebook、YouTube</td>
|
|
|
+ <td>Facebook、YouTube</td>
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">內容</th>
|
|
|
+ <td>透過劇情傳達該產品的用途與涵義</td>
|
|
|
+ <td>以無釐頭搞笑短劇的脚本結合品牌概念（業配）</td>
|
|
|
+ <td>關心社會的趨勢與新聞</td>
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">評估方式</th>
|
|
|
+ <td class='text-center'>點擊率</td>
|
|
|
+ <td class='text-center'>點擊率</td>
|
|
|
+ <td class='text-center'>點擊率</td>
|
|
|
+
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">置入</th>
|
|
|
+ <td class='text-center'>高</td>
|
|
|
+ <td class='text-center'>高</td>
|
|
|
+ <td class='text-center'>低</td>
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">喜好程度</th>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+ <td class='text-center'>高</td>
|
|
|
+ <td class='text-center'> 中</td>
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">製片預算</th>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+ <td class='text-center'>高</td>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">不受時空限制</th>
|
|
|
+ <td class='text-center'>低</td>
|
|
|
+ <td class='text-center'>低</td>
|
|
|
+ <td class='text-center'>低</td>
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">故事性強</th>
|
|
|
+ <td class='text-center'>高</td>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">趣味性</th>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+ <td class='text-center'>高</td>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">品質</th>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+ </tr>
|
|
|
+ <tr>
|
|
|
+ <th scope="row">話題性</th>
|
|
|
+ <td class='text-center'>低</td>
|
|
|
+ <td class='text-center'>高</td>
|
|
|
+ <td class='text-center'>中</td>
|
|
|
+ </tr>
|
|
|
+ </tbody>
|
|
|
+ </table>
|
|
|
+ </div>
|
|
|
+ <div class="col-6">
|
|
|
+ <h2 class='Data-h2 fw-bold mt-5'>電影與其他影片類型比較</h2>
|
|
|
+ <p>工研院之微電影透過具有張力的劇情來傳達產品服的用途及核心價值，將其信念明確的表達出來，相比於一般的新聞專題影片的單向播報新聞資訊，較難引起觀眾的共鳴及留下印象。而相較於網紅活動推廣或是品牌影片較為簡短的情境示意，工研院之微電影的故事主軸較為明顯。除此之外，基於工研院微電影之偏技術面之特性，對於多數觀眾可能無法一時之間完全理解，故它所引起的話題討論度相比於網紅的品牌宣傳影片較低。</p>
|
|
|
+ </div>
|
|
|
+ </div>
|
|
|
+ <div style="font-size: 20px; margin-top: -20px;" class='text-end me-3'>3</div>
|
|
|
+
|
|
|
+ </div>
|
|
|
+ </section>
|
|
|
+
|
|
|
+ <script src="https://cdnjs.cloudflare.com/ajax/libs/Chart.js/3.6.2/chart.min.js"
|
|
|
+ integrity="sha512-tMabqarPtykgDtdtSqCL3uLVM0gS1ZkUAVhRFu1vSEFgvB73niFQWJuvviDyBGBH22Lcau4rHB5p2K2T0Xvr6Q=="
|
|
|
+ crossorigin="anonymous" referrerpolicy="no-referrer"></script>
|
|
|
+ <script src='https://cdnjs.cloudflare.com/ajax/libs/jquery/2.1.3/jquery.min.js'></script>
|
|
|
+ <script src='https://cdnjs.cloudflare.com/ajax/libs/jquery-easing/1.3/jquery.easing.min.js'></script>
|
|
|
+ <script src="https://cdn.jsdelivr.net/npm/@popperjs/core@2.9.2/dist/umd/popper.min.js"
|
|
|
+ integrity="sha384-IQsoLXl5PILFhosVNubq5LC7Qb9DXgDA9i+tQ8Zj3iwWAwPtgFTxbJ8NT4GN1R8p"
|
|
|
+ crossorigin="anonymous"></script>
|
|
|
+ <script src="https://cdn.jsdelivr.net/npm/bootstrap@5.0.1/dist/js/bootstrap.min.js"
|
|
|
+ integrity="sha384-Atwg2Pkwv9vp0ygtn1JAojH0nYbwNJLPhwyoVbhoPwBhjQPR5VtM2+xf0Uwh9KtT"
|
|
|
+ crossorigin="anonymous"></script>
|
|
|
+ <script src="https://cdn.jsdelivr.net/npm/sweetalert2@11.0.18/dist/sweetalert2.all.min.js"></script>
|
|
|
+ <script src="https://kit.fontawesome.com/0b8ff4e055.js" crossorigin="anonymous"></script>
|
|
|
+ <script>
|
|
|
+ var ctx = document.getElementById('myChart');
|
|
|
+ // var ctx = document.getElementById('myChart');
|
|
|
+ var myChart = new Chart(ctx, {
|
|
|
+ type: 'bar', //圖表類型
|
|
|
+ data: {
|
|
|
+ //標題
|
|
|
+ labels: ['情感共鳴', '故事出乎意料', '劇情與產品設計巧妙', '製作精良場面浩大', '用戶體驗度高', '其他', '未選'],
|
|
|
+ datasets: [{
|
|
|
+ label: '', //標籤
|
|
|
+ data: [59.13, 59.13, 45.22, 25.22, 10.43, 10.43, 6.96], //資料
|
|
|
+ //圖表背景色
|
|
|
+ backgroundColor: [
|
|
|
+ 'rgba(255, 99, 132, 0.2)',
|
|
|
+ 'rgba(54, 162, 235, 0.2)',
|
|
|
+ 'rgba(255, 206, 86, 0.2)',
|
|
|
+ 'rgba(75, 192, 192, 0.2)',
|
|
|
+ 'rgba(153, 102, 255, 0.2)',
|
|
|
+ 'rgba(255, 159, 64, 0.2)'
|
|
|
+ ],
|
|
|
+ //圖表外框線色
|
|
|
+ borderColor: [
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //外框線寬度
|
|
|
+ borderWidth: 1,
|
|
|
+ }]
|
|
|
+ },
|
|
|
+ options: {
|
|
|
+ plugins: {
|
|
|
+ legend: {
|
|
|
+ display: false,
|
|
|
+ labels: {
|
|
|
+ font: {
|
|
|
+ display: false,
|
|
|
+ size: 24,
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ scales: {
|
|
|
+ x: {
|
|
|
+ ticks: {
|
|
|
+ font: {
|
|
|
+ size: 9,
|
|
|
+ }
|
|
|
+ },
|
|
|
+ title: {
|
|
|
+ display: false,
|
|
|
+ text: '%',
|
|
|
+ font: {
|
|
|
+ family: 'Times',
|
|
|
+ size: 32,
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ y: {
|
|
|
+ title: {
|
|
|
+ display: true,
|
|
|
+ text: '%',
|
|
|
+ },
|
|
|
+ min: 0,
|
|
|
+ max: 80,
|
|
|
+ beginAtZero: true,
|
|
|
+ }
|
|
|
+ }
|
|
|
+ }
|
|
|
+ });
|
|
|
+
|
|
|
+ var ctx2 = document.getElementById('myChart2');
|
|
|
+ var myChart2 = new Chart(ctx2, {
|
|
|
+ type: 'bar', //圖表類型
|
|
|
+ data: {
|
|
|
+ //標題
|
|
|
+ labels: ['電影/微電影', '音樂/MV', '連續劇/偶像劇', '美食/旅遊', '綜藝/八卦', '笑話趣味影片', '影集', '電玩/動漫'],
|
|
|
+ datasets: [{
|
|
|
+ label: '# test', //標籤
|
|
|
+ data: [40.8, 37.6, 37.2, 32.0, 27.8, 27.7, 27.6, 25.6], //資料
|
|
|
+ //圖表背景色
|
|
|
+ backgroundColor: [
|
|
|
+ 'rgba(255, 99, 132, 0.2)',
|
|
|
+ 'rgba(54, 162, 235, 0.2)',
|
|
|
+ 'rgba(255, 206, 86, 0.2)',
|
|
|
+ 'rgba(75, 192, 192, 0.2)',
|
|
|
+ 'rgba(153, 102, 255, 0.2)',
|
|
|
+ 'rgba(255, 159, 64, 0.2)'
|
|
|
+ ],
|
|
|
+ //圖表外框線色
|
|
|
+ borderColor: [
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //外框線寬度
|
|
|
+ borderWidth: 1
|
|
|
+ }]
|
|
|
+ },
|
|
|
+ options: {
|
|
|
+ indexAxis: 'y',
|
|
|
+ plugins: {
|
|
|
+ legend: {
|
|
|
+ display: false,
|
|
|
+ labels: {
|
|
|
+ font: {
|
|
|
+ display: false,
|
|
|
+ size: 24,
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ scales: {
|
|
|
+ x: {
|
|
|
+ min: 0,
|
|
|
+ max: 50,
|
|
|
+
|
|
|
+ title: {
|
|
|
+ display: true,
|
|
|
+ text: '%',
|
|
|
+ },
|
|
|
+ },
|
|
|
+ y: {
|
|
|
+ ticks: {
|
|
|
+ beginAtZero: true,
|
|
|
+ responsive: true,//符合響應式
|
|
|
+ font: {
|
|
|
+ size: 12,
|
|
|
+ }
|
|
|
+ }
|
|
|
+ }
|
|
|
+ }
|
|
|
+ }
|
|
|
+ });
|
|
|
+
|
|
|
+
|
|
|
+ </script>
|
|
|
+ <script>
|
|
|
+
|
|
|
+
|
|
|
+ var ctx3 = document.getElementById('myChart-pie');
|
|
|
+ var myChart2 = new Chart(ctx3, {
|
|
|
+ type: 'pie', //圖表類型
|
|
|
+ data: {
|
|
|
+ //標題
|
|
|
+ datasets: [{
|
|
|
+ data: [31, 18, 1], //資料
|
|
|
+ //圖表背景色
|
|
|
+ backgroundColor: [
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //圖表外框線色
|
|
|
+ borderColor: [
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //外框線寬度
|
|
|
+ borderWidth: 1
|
|
|
+ }],
|
|
|
+ labels: [
|
|
|
+ '明星',
|
|
|
+ '素人',
|
|
|
+ '虛擬人',
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ options: {
|
|
|
+ responsive: true,
|
|
|
+
|
|
|
+ },
|
|
|
+
|
|
|
+ });
|
|
|
+ // Doughnut1-產品廣告
|
|
|
+ var ctx4 = document.getElementById('myChart-Doughnut1').getContext('2d');
|
|
|
+ var myChart3 = new Chart(ctx4, {
|
|
|
+ type: 'doughnut', //圖表類型
|
|
|
+ data: {
|
|
|
+ //標題
|
|
|
+ datasets: [{
|
|
|
+ data: [10, 3, 1], //資料
|
|
|
+ //圖表背景色
|
|
|
+ backgroundColor: [
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //圖表外框線色
|
|
|
+ borderColor: [
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //外框線寬度
|
|
|
+ borderWidth: 1
|
|
|
+ }],
|
|
|
+ labels: [
|
|
|
+ '明星',
|
|
|
+ '素人',
|
|
|
+ '虛擬人',
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ options: {
|
|
|
+ responsive: true,
|
|
|
+ plugins: {
|
|
|
+ legend: {
|
|
|
+ labels: {
|
|
|
+ padding: 10,
|
|
|
+ font: {
|
|
|
+ size: 10,
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+
|
|
|
+ });
|
|
|
+ // Doughnut2-品牌形象廣告
|
|
|
+ var ctx5 = document.getElementById('myChart-Doughnut2').getContext('2d');
|
|
|
+ var myChart4 = new Chart(ctx5, {
|
|
|
+ type: 'doughnut', //圖表類型
|
|
|
+ data: {
|
|
|
+ //標題
|
|
|
+ datasets: [{
|
|
|
+ data: [15, 13, 0], //資料
|
|
|
+ //圖表背景色
|
|
|
+ backgroundColor: [
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //圖表外框線色
|
|
|
+ borderColor: [
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //外框線寬度
|
|
|
+ borderWidth: 1
|
|
|
+ }],
|
|
|
+ labels: [
|
|
|
+ '明星',
|
|
|
+ '素人',
|
|
|
+ '虛擬人',
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ options: {
|
|
|
+ responsive: true,
|
|
|
+ plugins: {
|
|
|
+ legend: {
|
|
|
+ labels: {
|
|
|
+ padding: 10,
|
|
|
+ font: {
|
|
|
+ size: 10,
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+
|
|
|
+ });
|
|
|
+ // Doughnut3-觀念廣告
|
|
|
+ var ctx6 = document.getElementById('myChart-Doughnut3').getContext('2d');
|
|
|
+ var myChart5 = new Chart(ctx6, {
|
|
|
+ type: 'doughnut', //圖表類型
|
|
|
+ data: {
|
|
|
+ //標題
|
|
|
+ datasets: [{
|
|
|
+ data: [1, 1, 0], //資料
|
|
|
+ //圖表背景色
|
|
|
+ backgroundColor: [
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //圖表外框線色
|
|
|
+ borderColor: [
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //外框線寬度
|
|
|
+ borderWidth: 1
|
|
|
+ }],
|
|
|
+ labels: [
|
|
|
+ '明星',
|
|
|
+ '素人',
|
|
|
+ '虛擬人',
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ options: {
|
|
|
+ responsive: true,
|
|
|
+ plugins: {
|
|
|
+ legend: {
|
|
|
+ labels: {
|
|
|
+ padding: 10,
|
|
|
+ font: {
|
|
|
+ size: 10,
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+
|
|
|
+ });
|
|
|
+ // Doughnut4-公益廣告
|
|
|
+ var ctx7 = document.getElementById('myChart-Doughnut4').getContext('2d');
|
|
|
+ var myChart6 = new Chart(ctx7, {
|
|
|
+ type: 'doughnut', //圖表類型
|
|
|
+ data: {
|
|
|
+ //標題
|
|
|
+ datasets: [{
|
|
|
+ data: [2, 1, 0], //資料
|
|
|
+ //圖表背景色
|
|
|
+ backgroundColor: [
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //圖表外框線色
|
|
|
+ borderColor: [
|
|
|
+ 'rgba(255, 206, 86, 1)',
|
|
|
+ 'rgba(255, 99, 132, 1)',
|
|
|
+ 'rgba(54, 162, 235, 1)',
|
|
|
+ 'rgba(75, 192, 192, 1)',
|
|
|
+ 'rgba(153, 102, 255, 1)',
|
|
|
+ 'rgba(255, 159, 64, 1)'
|
|
|
+ ],
|
|
|
+ //外框線寬度
|
|
|
+ borderWidth: 1
|
|
|
+ }],
|
|
|
+ labels: [
|
|
|
+ '明星',
|
|
|
+ '素人',
|
|
|
+ '虛擬人',
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ options: {
|
|
|
+ responsive: true,
|
|
|
+ plugins: {
|
|
|
+ legend: {
|
|
|
+ labels: {
|
|
|
+ padding: 10,
|
|
|
+ font: {
|
|
|
+ size: 10,
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+
|
|
|
+ });
|
|
|
+
|
|
|
+ var ctx8 = document.getElementById('myChart-bar');
|
|
|
+ var myChart7 = new Chart(ctx8, {
|
|
|
+ type: 'bar', //圖表類型
|
|
|
+ data: {
|
|
|
+ //標題
|
|
|
+ labels: ['黑手阿爸', '微電影 激「立」預告片', '那些足球教我的事', '愛是最短的距離---織足藏樂館', 'GreenCampus 綠光篇1', 'GreenCampus 綠光篇2'],
|
|
|
+ datasets: [
|
|
|
+ {
|
|
|
+ label: 'like',
|
|
|
+ data: [88.7, 20.4, 55.15, 4.5, 12.4, 9.7],
|
|
|
+ borderColor: 'rgba(255, 206, 86, 1)',
|
|
|
+ backgroundColor: 'rgba(255, 206, 86, 1)',
|
|
|
+ },
|
|
|
+ {
|
|
|
+ label: 'views',
|
|
|
+ data: [55.71, 15.7, 97.1, 0, 17.1, 2.9],
|
|
|
+ borderColor: 'rgba(255, 99, 132, 1)',
|
|
|
+ backgroundColor: 'rgba(255, 99, 132, 1)',
|
|
|
+ },
|
|
|
+ {
|
|
|
+ label: 'comment',
|
|
|
+ data: [94.5, 2.2, 97.7, 0.5, 2.3, 0.1],
|
|
|
+ borderColor: 'rgba(54, 162, 235, 1)',
|
|
|
+ backgroundColor: 'rgba(54, 162, 235, 1)',
|
|
|
+ },
|
|
|
+ ],
|
|
|
+ },
|
|
|
+ options: {
|
|
|
+ indexAxis: 'y',
|
|
|
+ plugins: {
|
|
|
+ legend: {
|
|
|
+ display: false,
|
|
|
+ labels: {
|
|
|
+ font: {
|
|
|
+ display: false,
|
|
|
+ size: 9,
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ scales: {
|
|
|
+ x: {
|
|
|
+ ticks: {
|
|
|
+ font: {
|
|
|
+ size: 16,
|
|
|
+ }
|
|
|
+ },
|
|
|
+ title: {
|
|
|
+ display: false,
|
|
|
+ font: {
|
|
|
+ family: 'Times',
|
|
|
+ size: 48,
|
|
|
+ },
|
|
|
+ },
|
|
|
+ },
|
|
|
+ y: {
|
|
|
+ title: {
|
|
|
+ display: true,
|
|
|
+ },
|
|
|
+ ticks: {
|
|
|
+ font: {
|
|
|
+ size: 16,
|
|
|
+ }
|
|
|
+ },
|
|
|
+ beginAtZero: true,
|
|
|
+ }
|
|
|
+ }
|
|
|
+ }
|
|
|
+ });
|
|
|
+ </script>
|
|
|
+</body>
|
|
|
+
|
|
|
+</html>
|
