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    <title>從王力宏的直播看線上課程的推動</title>


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                <h1 class="sec10-title">
                    從王力宏的直播看線上課程的推動     
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                <p class="card-text"><small class="text-muted">By Opentalk</small></p>
                <img class="m-1" style="width: 20px;" src="./img/time.png" alt=""><span>2021/8/6</span>
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                   <p>線上課程因為每一次的疫情再起助推了一波又一波的趨勢，7月王力宏在直播中公開這一次線上課程的發布，引起了課單價7000台幣、同時間三千多堂課的搶購，意外的再次掀起名人課的風潮。</p>
                   <p>從2016年開始線上課開展短短3年已經相當成熟，帶來超過千億的數值，單單以中國市場預估2022年就可達到4300億，完成了更多人不被時間限制的有效學習模式。</p>
                   <img class="img-fluid" src="./img/sec04/sec04-1.jpg" alt="">
                   <h2 style="font-weight: 900;" class="my-3">「好課三要素”深入淺出”、 ”言語魅力”、 ”訴求明確”」</h2>
                   <p>什麼樣的課能夠備受眾喜愛我想是許多人的疑問，我們經常分享關於做課的訣竅：”深入淺出”是一門好課的基礎，”言語魅力”也是必備的條件，”訴求明確”的好課綱便是學習者願意花錢買課的最大因素。</p>
                   <p>通常我們在做課之前會先經過定價調研，然後是課綱調研，確認市場對這門課的意願度才會訂定銷售模式，這期間大概需要一兩個月的時間進行。</p>
                   <p>接下來就是製作內容，講師的錄製工作狀態與導播、攝影師有著極重要的互動默契關係，製作人要熟悉UX思維來輔助講師進入一種自我的「演出」狀態，把自己最自然不受限制的狀態表達出來，還要按著腳本一一完成，不能詞不達意，也不能過度發揮。通常好的講者是相當稀缺的，因為要滿足的條件等同專家+藝人的能力。</p>
                   <h2 style="font-weight: 900;"class="my-3">成為「超級頭部講師」</h2>
                  <p>要成為一位擁有數十萬名學生的頭部講師我建議一定要有出版經驗，清楚了解出版的程序，再者也一定要閱覽過大量的線上課，了解有別於線下講課的無人模式，還有時間控制在線上閱聽的極限範圍內，視頻課建議不超過22分鐘，音頻課建議不超過15分鐘。</p>
                  <p>因為視頻需要眼耳專注，通常超過15分鐘以上就容易被來電或是環境因素干染，而音頻課雖然不需要用到眼睛，但是耳朵更需專一的聆聽，還沒有銀幕做輔助，所以聽課時間更不能太過冗長。</p>
                  <p>再回到王力宏的線上教學課，我們可以知道他明星魅力的價值相當驚人，透過這種直播刺激立即消費操作模式成功的吸引了許多學習者，但希望讓教育學程成為長尾的方式就是持續產出更有價值的內容，應避免原本可以慢慢咀嚼的課程因過多包裝失焦。</p>
                  <p>關注了明星光環帶來的刺激而忽略了精彩課程的本質，我們期待這些含金量極高的巨星們為我們帶來更多好課。</p>
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